Designed by: PepsiCo Design & Innovation
Country: United States

UnderPressure

Updated on March 2nd, 2012  |  
1 Minute Read

UnderPressure

Designed by Remko van Buren | Country: The Netherlands

“The unique feature in this design is that we succeeded in “twisting” the cardboard in such a way that it gives extra strength to the box. This double curvature is a unique quality of flexible two dimensional materials. The main design focus was to “freeze” this under pressure shape by simply locking the bottom and top of the box. In the entire design process we constantly kept in mind that the product should be suitable for mass production. To reach this goal we had to build up the hexagonal tube out of four parallelograms and four triangles.”

UnderPressure

UnderPressure

“The box is made out of 100% recycled cardboard. The design is successfully tested for mass production. (printing, punching and bonding).

This hexagonal tube leaves the factory as a ready to “pop-out” flat pack. It is designed with an auto lock bottom for maximum security when it comes to holding capacity. The top has a rosette closure.”

UnderPressure

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Designed by: PepsiCo Design & Innovation
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UnderPressure

1 Minute Read
lovely-package-underpressure1

UnderPressure

Designed by Remko van Buren | Country: The Netherlands

“The unique feature in this design is that we succeeded in “twisting” the cardboard in such a way that it gives extra strength to the box. This double curvature is a unique quality of flexible two dimensional materials. The main design focus was to “freeze” this under pressure shape by simply locking the bottom and top of the box. In the entire design process we constantly kept in mind that the product should be suitable for mass production. To reach this goal we had to build up the hexagonal tube out of four parallelograms and four triangles.”

UnderPressure

UnderPressure

“The box is made out of 100% recycled cardboard. The design is successfully tested for mass production. (printing, punching and bonding).

This hexagonal tube leaves the factory as a ready to “pop-out” flat pack. It is designed with an auto lock bottom for maximum security when it comes to holding capacity. The top has a rosette closure.”

UnderPressure

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