Designed by: PepsiCo Design & Innovation
Country: United States

Varvaglione Limited Edition

Updated on October 28th, 2015  |  
1 Minute Read

lovely-package-varvaglione-limited-edition-3

Designed by Idem Design | Country: Italy

“The Limited Edition Collection for Varvaglione consists in a series of packaging for two different types of Italian red wine: Negroamaro del Salento and Primitivo del Salento. The idea was to create a design object, a cult, something precious and unique. Our aim was to “dress” the bottle like a living object and, to do that, we took inspiration from fashion world by which we were fascinated. The fashion area we analyzed was the textile one, in which we chose two textures to “sewed” our packaging around the bottle. Our work didn’t stop here, we also designed two special gift boxes (one for each texture chosen), in which are contained 6 bottles of wine.”

lovely-package-varvaglione-limited-edition-2 lovely-package-varvaglione-limited-edition-1

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Designed by: PepsiCo Design & Innovation
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Varvaglione Limited Edition

1 Minute Read
lovely-package-varvaglione-limited-edition-3

lovely-package-varvaglione-limited-edition-3

Designed by Idem Design | Country: Italy

“The Limited Edition Collection for Varvaglione consists in a series of packaging for two different types of Italian red wine: Negroamaro del Salento and Primitivo del Salento. The idea was to create a design object, a cult, something precious and unique. Our aim was to “dress” the bottle like a living object and, to do that, we took inspiration from fashion world by which we were fascinated. The fashion area we analyzed was the textile one, in which we chose two textures to “sewed” our packaging around the bottle. Our work didn’t stop here, we also designed two special gift boxes (one for each texture chosen), in which are contained 6 bottles of wine.”

lovely-package-varvaglione-limited-edition-2 lovely-package-varvaglione-limited-edition-1

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