Inspired by the Bahamas, Vegan Isles is a lemonade that promises to rejuvenate the body and the mind. The packaging design for the product was created under the concept, “The freshness of an island is under the leaves.”
“Natural luxury stands for plain, natural elegance, uniqueness and environmental awareness. We transfer these ideas to the packaging of the bottle: with as few elements as possible but with a forceful and fresh personality.
Following the main concept, our packaging is carefully integrated into the natural landscape: the bottle has a tropical leaf-shaped label that guides you to where the information on the bottle is written with a traditional font and minimal design. The green leaf is incorporated into the lid of the same tone to achieve an effect of minimal elements.”
Vegan Isles partnered with Mamba Studio, a Mexico-based branding agency, to create a simple packaging visual system that would instantly attract customers while sitting on the shelf of a store. Vegan Isles come in various flavors and can easily be distinguished by the different colors.
“To show the product, we decided to build very clean images full of lights and shadows to highlight the same design concept.
There are three different flavors that are only distinguished by their color, which indicates that it is not a quick purchase line, it is a product that requires a moment of your attention.
Nature is the New Luxury
Consumers are seeking more creativity, flexibility and variety in their diets by mixing up traditional with new flavors. Vegan Isles is a conceptual project reflecting current market trends.”