Deep within every woman lies an entire universe of dreams and fantasies. A woman can be her true self in her universe; however, she has to keep the world of her dreams tucked away safe somewhere because the real world demands her presence.
“Vilimilis is a premium sweets brand that helps a woman escape her mundane realities and serves as a window that teleports her to her own little world where she’s able to open up and be who she really is.”
The packaging is based on the idea of ‘escapism.’ The illustration of the window on the packaging depicts the inner world of a woman and her desire to escape from the mundane realities of life.
Vilimilis Sweets partnered with Yerevan-based design agency, Doping Creative, to create designs that highlight a woman’s world. The design agency created four characters, looking to find themselves through Vilimilis’ window.
“Jam: She is calm and tender. As a little girl at heart, she often daydreams of her childhood where she lived her most carefree days.
Chocolate bars: She is assertive and purposeful like a queen. In her dreams, she travels to her own kingdom to sit upon the mighty throne and be admired by her people.
Chocolate sticks: She is mysterious, elegant, and uncharted like the universe. In her fantasies, she sails through the infinite nothingness of outer space and creates whimsical new galaxies to explore and admire.
Chocolate almond: She is playful, animated, and forever curious. Her imagination calls her to the realm of the extraordinary where she encounters something new every step of the way–something to surprise and rejuvenate her over and over again.”