Designed by: PepsiCo Design & Innovation
Country: United States
Sourced from the collection of Such Pretty Things | Designed in Europe, early C20th
Vintage labels are a wonderful source of inspiration for modern packaging design. While some are very simple and a little lackluster, others are rich in beautiful typography and delicate linework. Production limitations and costs of the time meant a very limited colour palette was normally employed, often with striking results.
“The Rebæl brand design is alive, complex, yet straightforward. It reflects the flavors and fits the occasion. Only a true rebel would dare to embrace this design universe,” Jonathan Faust, Design Director at Everland.
Designed by Kyle Fletcher | Country: United States “Packaging concept for Miller Coors. 96 oz. of pressurized beer for the Nascar crowd.
Designed by Atipus | Country: Spain “Packaging design for Chérie, a new Belgian top fermented cherry-flavoured wheat beer.”
Designed by: PepsiCo Design & Innovation
Country: United States
Sourced from the collection of Such Pretty Things | Designed in Europe, early C20th
Vintage labels are a wonderful source of inspiration for modern packaging design. While some are very simple and a little lackluster, others are rich in beautiful typography and delicate linework. Production limitations and costs of the time meant a very limited colour palette was normally employed, often with striking results.
