Designed by: PepsiCo Design & Innovation
Country: United States

Vonu Pure Lager

Updated on January 6th, 2010  |  
1 Minute Read

vonu1

Designed by Fracture | Country: New Zealand

“Objective: The packaging for Vonu Beer was developed as the core component of the brand identity. Vonu Beer is a premium beer, brewed and sold exclusively in the Fiji Islands. The target market are the traditional premium beer buyers, which in Fiji equates to the transient tourist market in bars and resorts, and ex-pats.

Solution: We created a packaging system that combines traditional elements of premium beer architecture with a distinctive “island style”. Clean white with gold foils, combined with uncoated board and rough, hand rendered typography helps define the brand personality of Vonu – fun-loving, relaxed and laid back.  The brand story is expanded on the packs with a map showing the location of the brewery, reinforcing the message that is authentically Fijian.”

vonu2

vonu3

vonu4

Popular designs

Pangea Organics

Designed by Pangea | Country: United States | Fonts: FF DIN Two new products from Pangea Organics featuring a new glueless carton

Migros

Designed by Schneiter Meier Külling | Country: Switzerland Unique packaging for Swiss based food retailer Migros. The very simplistic design is offset

Student Work – Cecilia Hedin

Designed by Cecilia Hedin | Country: United States “Rhum Agricole is an exclusive rum that is distilled on the French island of Martinique

Designed by: PepsiCo Design & Innovation
Country: United States

Vonu Pure Lager

1 Minute Read
vonu1

vonu1

Designed by Fracture | Country: New Zealand

“Objective: The packaging for Vonu Beer was developed as the core component of the brand identity. Vonu Beer is a premium beer, brewed and sold exclusively in the Fiji Islands. The target market are the traditional premium beer buyers, which in Fiji equates to the transient tourist market in bars and resorts, and ex-pats.

Solution: We created a packaging system that combines traditional elements of premium beer architecture with a distinctive “island style”. Clean white with gold foils, combined with uncoated board and rough, hand rendered typography helps define the brand personality of Vonu – fun-loving, relaxed and laid back.  The brand story is expanded on the packs with a map showing the location of the brewery, reinforcing the message that is authentically Fijian.”

vonu2

vonu3

vonu4

Previous
Next