Designed by: PepsiCo Design & Innovation
Country: United States

Willie’s Cacao

Updated on July 1st, 2009  |  
1 Minute Read

willies1

Designed by Taxi Studio | Country: United Kingdom | Buy it

Taxi Studio recently picked up a 2009 Cannes Silver Lion for their lovely work on Willie’s Cacao.

“Willie’s 100% Chef’s Cacao Bar needed a little sweetening. We tied up the typography, introduced a Supreme brand identity and added the strapline ‘Grate on food, Great on food’ to communicate the product’s purpose.

Sales have increased significantly since the redesign; so has our award count. (Not to mention our waistlines.)

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Designed by: PepsiCo Design & Innovation
Country: United States

Willie’s Cacao

1 Minute Read
willies1

willies1

Designed by Taxi Studio | Country: United Kingdom | Buy it

Taxi Studio recently picked up a 2009 Cannes Silver Lion for their lovely work on Willie’s Cacao.

“Willie’s 100% Chef’s Cacao Bar needed a little sweetening. We tied up the typography, introduced a Supreme brand identity and added the strapline ‘Grate on food, Great on food’ to communicate the product’s purpose.

Sales have increased significantly since the redesign; so has our award count. (Not to mention our waistlines.)

willies2

willies3

willies4

willies5

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