Designed by: PepsiCo Design & Innovation
Country: United States

WISPR

Updated on November 5th, 2011  |  
1 Minute Read

WISPR

Designed by Sequitur Creative & Thing Tank | Country: United States

“We were tapped by the world’s leading manufacturer of portable ‘herbal’ vaporizers (yes, those) and asked to help them them create a category. Their previous vaporizer, the IOLITE, was a huge, huge success. But they wanted to reach out to a whole new demographic—basically design-savvy, urban consumers who wouldn’t be caught dead in a head shop. People who, given the option, would go bananas for a vaporizer that was entirely at home in their home, next to their iPhone. And their Chemex. And their Tivoli Radio. And the keys to their 3 Series. Our brief: to concept, position, name, package, and market a line of vaporizers that are as covetable and elegant as they are intuitive and easy to use. A few hilarious un-focused groups later, and voila! The WISPR.”

WISPR

WISPR

WISPR

WISPR

Popular designs

Student Work – Emanuel Cohen

Designed by Emanuel Cohen | Country: Canada Lovely student work with a clever opening system, which you can see in action here.

Artisan

Designed by Public Creative | Country: Australia “Artisan is a new range of wines from Xabregas Estate located in the beautiful South West of

Designed by: PepsiCo Design & Innovation
Country: United States

WISPR

1 Minute Read
lovely-package-wispr1

WISPR

Designed by Sequitur Creative & Thing Tank | Country: United States

“We were tapped by the world’s leading manufacturer of portable ‘herbal’ vaporizers (yes, those) and asked to help them them create a category. Their previous vaporizer, the IOLITE, was a huge, huge success. But they wanted to reach out to a whole new demographic—basically design-savvy, urban consumers who wouldn’t be caught dead in a head shop. People who, given the option, would go bananas for a vaporizer that was entirely at home in their home, next to their iPhone. And their Chemex. And their Tivoli Radio. And the keys to their 3 Series. Our brief: to concept, position, name, package, and market a line of vaporizers that are as covetable and elegant as they are intuitive and easy to use. A few hilarious un-focused groups later, and voila! The WISPR.”

WISPR

WISPR

WISPR

WISPR

Previous
Next