Designed by: Mohamed Sherif Midoo | Country: Egypt

Wonderville is a “tasty & delicate” ice cream brand located in Egypt. The company prides itself in making ice creams with unique flavors which can be combined with different kinds of biscuits. The latest from the house of Wonderville is “The Tropical World of Mango Sorbet.” These mango-flavored ice creams were made for customers who wish to cool down during the summer.

“Wonderville is an Egyptian ice cream brand that makes a number of wonderful, tasty & delicate ice cream flavors that will make you enjoy your quality time. When creativity is at its best! Mix your favorite ice cream flavor with your favorite biscuit and create the yummiest dessert. As this summer is the perfect moment to cool down with an easy ice-cream · Treat yourself to this delicious frappe treat. Wonderville gladly presents you its latest awesome flavor of Mango that you must try and discover the next tasty level of Mango where your mind and soul will blend with the cool clouds despite the hotness of summer.”

The packaging

Wonderville teamed up with Mohamed Sherif Midoo, a Cairo-based art director and illustrator, to create packaging designs that would symbolize the flavor of this tropical fruit. Mohamed used a mix of sunset colors to create the energy and vibe of the fruit.

“As the sorbet line grows, new flavors would be introduced to the brand. The design and illustrations should be able to adapt to the layout. With every new flavor, a new character performing a different activity will be used. The type of activity should match the type of fruit in the vibe and energy it gives (for example, mangos are summary fruit with colors of fire, it requires some effort to be cut and eaten so it creates a unique experience) therefore the Fire Twirler is chosen for Mango Sorbet. Also the colors of sunset in the background will change with every new flavor.”