Designed by Robot-food | Country: United Kingdom

“Yorkshire Dales Meat Company is a supplier of fine meat products to catering and they also produce a range of premium sausages to supply supermarkets. Their current sausage pack is wrapped in film with an almost unbranded white sticker applied. They approached us to look at packaging design concepts to increase their supermarket distribution, shelf shout and sales volume.

Without a brief we decided to offer them a new identity that would look proud and longstanding to back up the trade side of the business,  while also appearing honest and trustworthy in a supermarket environment. The packaging itself is a simple white card sleeve, printed to look like brown card with a white sticker and stamp on it, in order to keep cost down. We focused on the Yorkshire heritage and wanted to show the product as no nonsense “proper Yorkshire sizzlers”, which is where the cheeky pig and tone of voice comes in. We felt that the contrast of the card and white background gives a farmers market, fresh feel, while showing off the product on display.”