Zena Syrah Rosé Wine is a fitting tribute to the rich legacy of the Zara family. The brand traces its roots to a time when Salvatore Luigi Stefano Zara arrived in the industrial city of São Paulo, Brazil from the Maritime Republic of Genoa after World War II.
Estancia Paraizo wines are popular because their labels depict legends of the region dating back a couple of centuries.
“…This time would be no different. His descendants put down roots in the Pampa Gaucho where they transform Italian art into wine with the fusion of the knowledge of the vibrant Mediterranean port, the contemporary metropolis and the tradition of the southern countryside, a colorful and inviting tribute to the matriarch of the family, here personified in a queen that symbolizes the victory of crossing the sea.”
The wine brand partnered with the Porto Alegre-based design agency, Holy Studio, to create a packaging design that reveals the joy of crossing the sea. The colorful packaging design oozes sophistication and grace.
“A label that offers light, refreshing and relaxed moments without losing elegance and quality. Anchored in a fantastical and colorful historical context, the texture and graphic style of the label seek to refer to the region of Italy, as if on a canvas.
Marine details such as shells, pearls and twilight colors inspired by different artistic techniques such as watercolors and frescoes, create the illusion that the wine is, in fact, a work of art portrayed through the ages.”