Designed by: PepsiCo Design & Innovation
Country: United States

Zest

Updated on October 13th, 2011  |  
1 Minute Read

Zest

Designed by Designers Anonymous | Country: United Kingdom

“Zest is an all-natural range of pasta sauces and pestos with nothing to hide.

The packaging range features naive 1950’s style illustrations of male and female naturist characters each proclaiming the ‘free from artificial anything’ message, whilst preserving their modesty with a key ingredient. Each product within the range has a unique character holding a ‘Free from artificial anything’ sign with an arrow containing the words ‘See behind for details’ prompting you to refer to the back of the jar. The characters are found again on the back of the jar, this time displaying the complete list of ingredients, proof that that there is nothing to hide.”

Zest

Zest

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Zest

1 Minute Read
lovely-package-zest1

Zest

Designed by Designers Anonymous | Country: United Kingdom

“Zest is an all-natural range of pasta sauces and pestos with nothing to hide.

The packaging range features naive 1950’s style illustrations of male and female naturist characters each proclaiming the ‘free from artificial anything’ message, whilst preserving their modesty with a key ingredient. Each product within the range has a unique character holding a ‘Free from artificial anything’ sign with an arrow containing the words ‘See behind for details’ prompting you to refer to the back of the jar. The characters are found again on the back of the jar, this time displaying the complete list of ingredients, proof that that there is nothing to hide.”

Zest

Zest

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