Designed by Atlason | Country: United States

“Compared to previous clamshell packages, the new executions are more space efficient, have less environmental impact, are easier to open and the usage scenario unfolds in a semantic way.

The ‘unboxing’ is linear, so all cables and components relate to a graphic inside the box lid that serves as a quick setup guide. Plastic tray has been traded out for a 80% recycled paper pulp, begasse. Begasse has a velvety texture and is more refined than what comes to mind when you think of paper pulp.”