Tips & Tricks:
Your Brand Identity Project

 

Congratulations! You started your first brand identity design project on DesignBro. And you’re probably sitting back, staring at the screen, and wondering when exactly the first designs will come in…

While our designers get to work tackling your brief, let us help guide you on how to get the most out of your experience. Below is a simple step-by-step guide to get the most from your brand identity project.

First up: the timing. Make sure you know how long you have for every phase of the project, to ensure you don’t miss anything, and that everything goes according to plan. Of course, we’ll send you a reminder whenever a phase is about to end, but it’s worth it to keep an eye on it.

Tip 1: Keep an Eye On Timing

DESIGN STAGE

10 DAYS

Designers send in their work and you provide feedback. They will take your advice under consideration and provide updated versions. Before the phase ends, make sure to pick finalists.

FINALIST STAGE

7 DAYS

Discussions with the designers continue. You provide feedback, and they work on perfecting the design. Before this phase comes to a close, make sure you pick a winner.

RECEIVE FILES

3 DAYS

Now that you’ve picked a winner, it’s that lucky designers’ job to send you the files you’ll need for your brand identity.

APPROVE FILES

10 DAYS

It’s your turn! You’ve received the files from the designer, so take the time to make sure you have everything you need. Once you have, approve the files and congratulations! You have your new brand identity.

You can keep tabs on the timing by clicking My Projects on the DesignBro website, or, alternatively, by clicking on the DesignBro logo. This will also allow you to see whether any designers have turned something in, or where exactly your project is in the process.

Tip 2: Check Your Email

We like keeping you in the loop, to make sure you know when a designer has sent you a message, or uploaded a design. Your email is where you’ll be receiving these “all important” notifications, so make sure to check your inbox.

Tip 3: Take a Look at your Received Designs

When you begun your project, you chose how many designs you wanted to receive (between three and ten). To see how many have already come in, click on the project. You’ll see some designs, or some spots that say “Waiting for Design” which means a designer has reserved the spot and is dutifully working on their design. While you wait for their work, you can take a closer look at the designs that have come in, by clicking on the image, or hovering over the three dots at the upper right hand corner and pressing view.

Tip 4: Give Feedback

In any design process, communication is key. Which is why DesignBro lets you communicate directly with designers, offering you the chance to let them know how you feel about the brand identity design they’ve come up with. To talk to a designer, simply click on a design, and you’ll see a chat tool on the right of your design. Giving them good feedback is key in getting the design you had envisioned for your brand. They’ll take your words in and re-upload updated versions so you can make sure it’s heading in the right direction.

Of course, how you express yourself has an impact on the entirety of your brand identity project. Having a good relationship with designers and setting the right tone is key. To help you out, here’s some tips to ensure you’re giving the right advice, in the right way: How To Give Feedback to Designers.

In case you can’t find the time to type out some advice, you can give designers a star rating to give them an indication of how much you like their work. You’ll notice that below each design, there are 5 stars. It’s simple, hover over the star that you think represents the quality of their work, and click. This small effort can help the designers continue their work on your project and it can help you get a better idea of who you’d like to be a finalist, and who might stay behind.

Tip 5: Ask a Designer To Restore a Past Design

Designers are able to upload numerous versions of their design. You may realize you preferred a previous version to the current one. You’ll be able to see the thumbnails of their previous uploads, but are not able to revert to a previous design yourself. So, if you’re looking to go back a couple of designs, use the chat tool to ask your designer to revert back. They’ll be happy to take care of it.

Tip 6: Pick your Finalists

You’ve gone through all the designs, spoken with the designers, and received even better versions of the originals. Now, you pick up to three finalists. Those that are chosen will have extra time to continue working on the design and, one of them, will, eventually, become the winner. To pick the design that you liked best to be a finalist – hover over the design, click on the three dots in the upper right hand corner, and click on “Select Finalist.” When you’re asked if you’re sure this person should be a finalist – agree and you have yourself a finalist!

Making someone a finalist is also possible when in design view.

Picking a winner is done in exactly the same fashion, once in the finalist stage.

Tip 7: Eliminate a Design

You can eliminate a design if you think it’s way off the mark, cannot be improved, or just wouldn’t work at all. To eliminate a submission, hover on the design, click on those three dots in the right hand corner and choose “Eliminate Work.” One click, and the design will be gone. Please note that this action cannot be undone, so make sure you are 100% sure with your decision. It is possible another designer could take this spot over, and provide a different design more aligned with what you are looking for. This, however, depends on the designers and whether or not they have the time. The closer you are to the end of the phase, the more unlikely it is. You should, thus, avoid eliminating a design too close to the deadline.

Tip 8: Block a Designer

We’re confident this won’t be necessary but, if, for some reason, you’d like to stop receiving work from a certain designer, you can choose to block them. To do this, hover over their design as done previously, and choose “Block Designer.” Agree with the confirmation window that appears, if you’re sure, and the designer will be blocked. This means you will not receive work from this designer in any projects, both now and in the future. Keep in mind that this is a permanent action and cannot be undone.

We hope this guide has helped you better navigate DesignBro and get the most from your brand identity project. If you still have questions left unanswered, feel free to contact us!

Examples of work

If you haven’t started a brand identity project yet, click here for our How To Guide to get started on DesignBro!