Customers are more likely to buy from a store that offers free shipping
When it comes to online shopping, shipping options play a pivotal role in convincing consumers to make a purchase. For more than half of all online shoppers, free delivery is the most effective incentive. This means that if you’re running an online store, offering free shipping could be the key to boosting your sales and attracting more customers.
Other key motivators include the simiplicity to use coupons and discounts (41%), read other reviews (35%), and the ability to easily return their items (33 %).
Furthermore, the ease and convenience of online shopping as well as the ability to buy the product without having to physically visit the store are other common reasons people choose to shop online.
Top reasons people shop online