Salesforce Logo: The Power of Cloud

by Mark Stephens
Salesforce Logo: Meaning, Evolution and Evaluation

Isn’t it surprising to see the speed by which technology has evolved in the last few decades? The technological leap humans have taken, especially in the previous two decades, speaks volumes about man’s hunger for innovation. Speaking of innovation, cloud computing is rapidly changing the way businesses are conducted around the world. With cloud-based CRM solutions, businesses of all kinds are on an even playing field.

With all the technological advancements, terms like “cloud computing” and “CRM” might sound alien to you, but trust me, these latest innovations in the field of information technology are only here to improve your professional and personal life. Before we get into the Salesforce logo, I will quickly touch upon what cloud computing and CRM are?

What is Cloud Computing?

Amazon Web Services states: “Cloud computing is the on-demand delivery of IT resources over the internet with pay-as-you-go pricing. Instead of buying, owning, and maintaining physical data centers and servers, you can access technology services, such as computing power, storage, and databases, on an as-needed basis from a cloud provider like Amazon Web Services (AWS)”

In simple words, the use of remote servers through the internet to save and access data rather than a personal computer or a local server is cloud computing.

What is CRM?

Customer Relationship Management (CRM) software is used by businesses to manage every aspect of customer interaction, along with sales marketing, customer support, services, and analytics. CRM software can also handle less complicated projects and efficiently manage time. The following are some benefits of CRM:

  • Better insights
  • Efficient data management
  • Simplified sales process
  • Customer segmentation
  • Funnel management
  • Fosters team collaboration

Both cloud computing and CRM form the basis of modern businesses. Platforms such as Amazon and Salesforce provide businesses with cloud-based CRM solutions, eradicating the need for expensive and bulky CRM software.

Salesforce is one of the top companies that provide cloud-based CRM services. In 2021, the Fortune list of “100 Best Companies to Work For”  ranked Salesforce second.

The Salesforce logo is a simple and attractive piece of art. We will explore all about the Salesforce logo but first, let’s quickly look at the company history.

Salesforce: A Brief History

Headquartered in San Francisco, California, Salesforce was founded in 1999. Marc Benioff, former Oracle executive, along with Dave Moellenhoff, Parker Harris and Frank Dominguez formed Salesforce as a software as a service (SaaS) company. The following are some cloud-based CRM  services that the platform provides:

  • Data cloud
  • Commerce cloud
  • Marketing cloud
  • Sales cloud
  • Marketing cloud
  • Manufacturing cloud
  • Community cloud
  • Vaccine cloud
  • Analytics cloud
  • And more

Salesforce Logo Meaning

The Salesforce logo symbolizes the architecture it’s built on—cloud. The Salesforce cloud does not look too rigid since it’s made thicker on the left side. The asymmetrical curves of the cloud make you feel as though the cloud is moving.

The Salesforce logo is inspired by other online platforms such as Twitter and Vimeo.  

Salesforce Logo Evolution

Salesforce redesigned its logo twice in its history. Let us take a look at both the logos.

1999-2014

The visual identity of Salesforce always featured a cloud because the majority of their services are based on cloud technology. The first logo had a 3D look because of the shiny or metallic outline, while the interior of the cloud was executed in a gradient hue. The wordmark placed right in the middle of the cloud also had an interesting design: the “sales” part of the wordmark looked as if it was emerging out of the cloud while the “force” part of the cloud appeared clean.

2014 – Present

In 2014, the company decided to redesign the visual identity; Salesforce got rid of the clutter and made the logo more minimal. While the company removed all the extras from its emblem, it stayed with the overall silhouette. The figure of the cloud was the most recognizable and timeless element of the visual identity, which is why the company stuck with it.

Salesforce Logo Color Palette 

The 1999 version of the logo was executed in four different colors; the cloud featured a dramatic shift in color from blue to white, while the wordmark placed within the cloud had a gray and black color palette.

The 2014 redesign made the logo aesthetically pleasing as it decided to restrict the color palette to blue and white. The present logo is well-balanced and professional.

Salesforce Logo Font

The Salesforce typeface appears close to the Aller Regular of the sans serif family. The italicized “F” has been shortened in the 2014 version, making the entire wordmark appear classy and minimal.

Sales Logo Evaluation

Now that we know everything about the Salesforce logo, let us find out how it performs in the logo test.

Relevant

A relevant logo is one that communicates its brand identity and personality very clearly. A logo may look great and have all the design elements in its proper place, but if it does not communicate the brand personality, it fails to be relevant.

Designers and marketers use many different techniques to achieve perfection and deliver the right messages about the brand. A mix of proper colors, aesthetically pleasing symbols, correct shapes, and fonts is what brings logos to life. The combination of the same makes logos relevant to the markets their businesses target.

The use of the cloud to symbolize cloud-based technology is not only creative but as relevant as it gets. Blue makes the logo look professional, and the white background adds a touch of sophistication and purity.

Simple

Do you want to stand out from the crowd? Do you want to create the maximum visual impact? Then avoid over-the-top designs cluttered with slogans and multiple symbols.  The best way to stand out from the crowd is by remaining simple, as far as logo designing is concerned.  Take a look at some of the most iconic logos of our times; be it the Coca-Cola logo or the timeless Nike “swoosh,” these are some of the simplest designs you can ever encounter.

Salesforce uses simple design elements to create the maximum impact. The simple cloud and the wordmark symbolize exactly what the company does—provide cloud-based solutions.

Memorable

A logo that can create a connection between the brand and its customers is considered to be a great emblem. Easy to remember logos that impact the consumers’ minds bridge the gap between the brand and the customers. 

The design elements discussed above, along with the right balance between textual and visual elements, make a logo memorable.

Another important aspect of a memorable logo is its uniqueness. You should always strive to be unique with your logo designs to make them memorable.

The Salesforce logo is extremely memorable because of its uncomplicated designs and uniqueness.

Timeless

It is fascinating to see how easily one may be swayed by current trends while designing a logo. While it is true that adapting current design trends to make a logo look stylish is always tempting, it might not always be a good idea. Just like time, trends keep changing; what might appear cool and relevant today might look old and worn-out tomorrow.

A timeless logo remains relevant no matter when it is used. The Pepsi logo or the Apple emblem will remain stylish and relevant regardless of the time it is being used.

The Salesforce logo has adopted some of the best design elements, which make it timeless. Clutter-free and uncomplicated, the Salesforce logo is a treat for the eyes. 

The Verdict

The Salesforce logo is an incredible piece of art. Minimal, relevant, and simple, the Salesforce logo has all the elements to make it iconic.

Conclusion

The Covid-19 menace has opened up new avenues and has allowed people to think differently. Cloud-based technologies are going to be the next big thing where companies such as Salesforce will play an important role. 

The Salesforce logo not only symbolizes the kind of work they do, but it stands for a better future. The blue cloud portrays hope where human connectivity will be made possible through the “clouds”

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