Definition: Brand Recall

The spontaneous recollection of a brand’s name, products, or services is referred to as brand recall. It is what makes a customer come back to a brand repeatedly.

“The more likely a person is to remember your brand absent prompting, the more likely they are to be talking about, recommending, and preferring your brand during a purchase.”
Alchemer

Let us understand brand recall by the following example:

Mrs. Angelina Brown buys a night cream by the XYZ brand. After using it for a couple of weeks, she notices a visible difference in her skin: it is softer and smoother. Once she finishes the product, she buys a bigger pack of night cream from the same brand. This is brand recall.

The two types of brand recall

Aided brand recall

In aided brand recall, a person is given a cue to recall a brand, for example, ‘which clothing brands do you know?’

Unaided brand recall

The second type of brand recall is unaided, where a person recalls a brand without any cues.

The importance of brand recall

The ultimate aim of any brand is to stay in the minds of the customers whenever they think of a product category. A strong brand recall leads to increased sales and word of mouth marketing. The following are some benefits of a strong brand recall:

Gives brands a competitive edge

A strong brand recall gives a company an edge over others because it signifies the customers’ comfort with a particular brand. Not only does brand recall reflect the customers’ familiarity with a brand, but it also plays a significant role in their purchasing decision. It can, in fact, sometimes be the only factor that determines a customer’s buying decision.

Boosts sales

The brand recall directly impacts a company’s sales and revenue. Since it plays a decisive role in customers’ choosing one product over the other, brands devise various marketing strategies such as referral and word of mouth to foster a strong brand recall.

Enhances brand equity

A brand should look to produce products or services without compromising on quality. When customers rely on your brand for quality products, you know that the brand recall has enhanced your brand equity.

How to strengthen brand recall?

While there are many ways to strengthen brand recall, the following two methods can take a brand to the next level:

Create a formidable brand identity

A strong brand identity is known to foster brand recall. From the brand logo to packaging, brand identity lets the world know about a company’s uniqueness.

Create authentic brand stories

Creating authentic brand stories that connect with the audience at an emotional level is really the key to creating a strong brand recall. Other ways to create brand recall are as follows:

State the purpose of the brand
A great brand personality
Marketing strategies that foster a strong brand recall

How to use the term brand recall in sentences?

Brand recall plays a crucial role in a customer’s buying decisions.
Manufacturing quality products can help brands create a positive brand recall.

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