The term ‘branding design’ and ‘logo design’ have been used interchangeably, and it could not be more incorrect and harmful to a brand. The branding design does not simply start or end at the logo design of the brand. Sure, a logo is one of the aspects, but there is much more to the story.
Branding design is a visual representation of your brand identity: values it stands for, the categories of its products, its communication approaches, and everything else in between the brand and its target audience.
While some may think that this design of a brand can be overlooked, it has been proven that a piece of design such as the logo of a brand helps the consumers to form an opinion about the brand itself, and that takes only about 10 seconds.
“Design adds value faster than it adds cost.”Joel Spolsky (Trello)
Core Elements of Branding Design
The identity of your brand, more commonly known as brand identity, is highly dependent on the visuals through which you express your brand. For instance, as per the color emotion guide, if you are planning to become the next tech giant, you might incline towards blue color as it represents intelligence and trustworthiness, that people need to accept the digitized world we live in today.
Brands such as Coca-Cola and Airbnb have certainly not reached the peak based on only a soda or house renting facility, but also excellent branding design.
Thus, in order to ensure you convey your brand identity as it truly is, it is important to keep your branding design elements on point. Following are some of the core branding design elements which you shall keep in check before designing your brand:
As per Forbes, color has the power to help your customer recognize your brand – statistically, it improves recognition by 80%. Also, it establishes the mood for your further composition and communicates to your target audience impactfully.
When used correctly, typography can determine what your customers would certainly feel upon coming across your designs. While it is important to be creative considering what you say, it is also crucial to be careful regarding how you say it through your designs, and that is where typography plays its role.
Besides the above-mentioned elements of design, there are important elements such as spacing, shapes of symbols, graphics, illustrations, and even print and texture when handling product packaging design. If we take skincare packaging design for perspective, your customers would not want to pick up a skincare product that is packaged using ribbed textured paper.