Definition: Content Management

The process of sourcing, storing, creating, editing, managing, and delivering information in any form or medium is referred to as content management.

Content management is known by various names in different industries and has varied goals and functionalities. However, the idea behind content management is identical regardless of industries or organizations.

The purpose of content management is to supervise a piece of content for the entirety of its lifecycle. It is a collaborative process that makes handling content a trouble-free experience for teams within an organization.

While content management creates a work environment where information can be accessed and managed effortlessly, the process of maintaining the content lifecycle is a complicated one, which is why software giants such as Microsoft offer to automate the content management process.

What is content?

Content may be created in various forms. Be it documents and images or videos and multimedia: anything can be considered content. However, from the point of view of the content management system, digital information consumed by an external user is content.

How can content be effectively managed?

Various content management software (CMS) are categorically designed for maintaining and managing digital content. Every type of content has a corresponding tool that manages it. The various category of content include the following:

  • Web content
  • Mobile content
  • Social media content
  • Enterprise content

While there are various categories of digital content, most CMS have some similar characteristics that work to support businesses in every phase of the content lifecycle.

What are the benefits of CMS?

CMS comes with a bundle of benefits. Some of which are the following:

Streamline workflow

Several people are involved with managing content in an organization. Some people create content, others maintain and update, whereas some approve the content. From creation to approval, the content cycle is vast and cumbersome. A CMS makes managing content effortless as it streamlines workflow, thereby making creating and publishing content a hassle-free experience.

Omnichannel content distribution

A company does not have to worry about recreating content to distribute in various platforms that require different specifications when CMS is in place. For example, without a CMS in place, a company has to recreate content for website and mobile independently.

Apart from these, a CMS system may benefit in the following ways:

  • Helps publish content regularly
  • Improves security
  • Makes collaboration easy
  • A cloud-based CMS system is accessible anywhere, anytime

How to use the term content management in a sentence?

  • Effective content management can create a stress-free work environment.
  • Cloud-based content management systems are low-cost, making them affordable for start-ups and small businesses to install.

Related articles: 

  1. 8 ways to better design content workflow.
  2. The ultimate guide to digital asset management (DAM).

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