So, you’ve just set up a new garage business. You found a good location, found your business partners and contractors, acquired the necessary equipment, and now the only thing that’s left is finding jobs. In short, you need to start advertising your business to reach potential customers.
There are many ways to do it. Nowadays, it goes without saying that you need a good website where potential clients will be able to contact you directly. On top of that, numerous companies from all sorts of industries open social media accounts and utilize different search engine marketing tools. And if you want to market your business in a more traditional way, you can opt-in for press advertising, which will help you reach customers outside the internet, preferably in your local area.
As you probably know, the garage business is quite a competitive market. So if you are wondering which option you should choose to make yours stand out in the crowd, this article will give you some valuable tips on how you can make your garage business look more appealing to your potential customers. Read on!
Start by creating a website
Let’s start with the basics. Setting up a website is a must for any business that operates online. It doesn’t matter which niche you are in. Just take a look at what your competition is doing – you’ll probably see that most of them already have a web page. If you want to run a successful garage business, you need to make sure your potential clients will be able to find you easily and then provide them with all the necessary information, from contact details to the benefits of epoxy garage floor to car maintenance.
If you don’t know how to build a website, there are many options available on the internet. Some of them, like Wix or Weebly, will even help you get started quickly and easily without requiring any coding skills. Not to mention that their templates are extremely user-friendly and customizable, so you will be able to personalize your site in no time. And if you don’t want to use an automatic solution, WordPress is another popular option. With this CMS, you will have more freedom when it comes to designing your garage business site, although it is also important to mention that it requires some basic coding knowledge.
However, if you aren’t up to it, you can always work with a professional web designer. This way, you will receive a custom-made, professionally developed web page for your garage business, that will look exactly as you want.
Once your website is online, it is time to fill it with some exciting content. Of course, the first thing people will look for when visiting your site is contact information. So make sure you provide all the necessary details: your company’s name and address, your phone number and email address, as well as a detailed description of your services.
In addition to that, you should include detailed information about your garage business – from the services you offer to your location and opening hours. This way, you will be able to make an excellent first impression on your potential customers.
In addition to all that, you should also add a blog, where you can post interesting articles related to the garage business. You can share your knowledge and expertise regarding all things related to your niche, e.g., car maintenance, various guides, smart tips, and so on.
By joining networking groups, forums, and associations, you will meet new people and exchange knowledge, experience, and advice with them. You can also learn about the latest trends in the industry and find out what other companies are doing to attract potential customers.
One of the most popular platforms where you can find such groups is LinkedIn. With more than 660 million registered users, it is one of the most popular social media platforms, especially for professionals.
You should also consider attending conferences and trade shows. These events are great for meeting new people and learning about the latest and future trends, predictions, and novelties.
Another option is to network with other individuals and professionals in your area. You can do that by joining local community groups and professional associations.
Establish social media presence
Social media is another crucial aspect of online promotion. You need to make sure your customers can find you on the internet. And what’s the easiest way to do it? Set up a Facebook, Twitter, and Instagram page.
Once again, if you aren’t tech-savvy and don’t know how to set up and manage social media accounts, there are many companies that offer solutions. For example, you can outsource your social media management to a freelancer – although it will cost you some money – or you can use a social media management system, which allows users to post updates from different social media accounts in one place. In addition to that, this platform also provides analytics, so you can easily keep track of your posts’ reach.
Try to come up with different content for different platforms. For example, if you post on Instagram, you can focus on visual content – photos and videos. On the other hand, Facebook is more suitable for text content, sharing blog posts, or articles. You can also get more engaged with your audience by responding to their comments and asking questions.
Learn more about SEO and SEM
You can’t always rely on your website to reach potential customers. After all, it might happen that your website doesn’t rank high in search engines or that they simply don’t find it. This is why you need to concentrate on other sources of traffic. One of the best ways to attract them is through SEO and SEM.
Search Engine Optimization aka SEO refers to all the methods you can use to make your website more visible in search engines. The good news is that there are many simple things you can do in order to improve your SEO. For example, you should optimize your website code to make it more easily accessible for search engine bots by avoiding duplicate content, optimizing a mobile version, or using alt tags.
Then, you need to make sure that your site loads fast. Google even announced that page speed is now one of the most important ranking factors. To do this, start by optimizing your images, which should be smaller in size and have a low number of colors. Also, compress them before uploading them to your site.
Another critical factor that will affect your SEO ranking is the number of backlinks. Backlinks are a referral from another website that points back to your site. They are considered a website’s “voting power” because they show search engines how popular a particular page is. Therefore, you need to seek out websites that will link back to yours and ask for a link exchange. You can also get backlinks from social media sites, such as Facebook and Twitter, via blog commenting and forum posting, and even through email marketing campaigns.
With Search Engine Marketing aka SEM, you can use various pay-per-click tools to drive traffic directly to your site. This is a great solution if you want to gain visibility quickly and drive sales.
If you want to choose this option, make sure to pay attention to your landing page. Your goal is to convince visitors to take action and contact your business, for example, by calling your number or sending an email. You can do that by creating informative landing pages with CTAs (call-to-action buttons), such as “Need a Garage Service?” or “Contact Us Today.”
It’s important to note that you will have to invest a lot of time to get the results you want with both SEO and SEM. So, start optimizing your site right away so you can reach more people faster.
Invest in press advertising
Press advertising is a very traditional method of reaching your target audience but can bring numerous benefits, especially if you operate locally. This way, you will reach potential customers in the nearest area and find new clients in a relatively inexpensive manner.
What you need to do is find the local newspapers and magazines that publish ads for home services. Use Google to look for local directories and make sure you include all the relevant information – from the website address to the phone number and email address. In addition to that, you can also use business cards, flyers, and brochures to make your potential customers aware of your business.
Another great benefit of press advertising is that it will help you build a reputation, which will ensure that more people will know about your garage business, who you are, and why they should work with you.
There are many ways to advertise your garage business, and the most important thing is to figure out what works best for you, your niche, and your customers. If you manage to do that, you will be well on your way to building a successful business. Whatever path you take, it’s essential to keep your customers happy and come back for more. Since you are new to the industry, you can start by offering discounts and special promotions to get new clients on board. Once you have established your brand, you can start raising your prices.
Try to get the word out there, and don’t be afraid to try new things to advertise your garage business. Some of the methods mentioned above might be a bit more expensive than others, but the most important thing is that you do something to catch your potential customer’s attention.
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Business Development Manager with a demonstrated history of working in the Media and Digital marketing sector, Passionate about innovation and bringing the future into new business solutions.