How to Start Your Brand Identity Design Project

Imagine you own a media company, called Mootion somewhere in Seattle. You’re ready to make a change and feel the brand identity is the best place to start. After some searching, you decide DesignBro is the right place for you to get your brand identity made. Now what?

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We understand looking for the perfect brand identity design can be stressful and overwhelming. But, once you get started, you’ll realize it’s all rather simple, especially when using DesignBro. Sit back and relax as we take you through the process of creating the perfect brand identity design briefing, that is sure to get you what you’ve been looking for.

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1. Tell us your brand name, simple.

Tell us your brand name image

2. Identify the visual style that fits your brand

We’ll give you some inspiration so our designers can get a feel of what visual style works best for your brand. You can select 3 to 5 logo examples which you think are fitting best to what you’re looking for. Keep in mind that the more you fill in, the more our designers have to go off on. Have fun with it and consider the options based on what you would like your brand’s style to look like.

Tell us your brand name image

3. Choose your brand DNA

Is your brand modern or traditional? Bold or refined? Playful or serious? We want to make sure the design we provide best represents your brand. So, play around with the scale we’ve provided to narrow down your brand identity. Our designers will make sure to take this into account when creating your brand, and your choices here will already begin to create your brand’s new identity.

Tell us your brand name image

4. Tell us about your target audience

Who should love the brand identity? Tell us more about the people you’re trying to attract. Once again, use the scale to let us know whether your audience is feminine or masculine, youthful or mature, low or high income. Below the scale, don’t forget to fill in which countries you’re targeting. Our job? We’ll make sure whoever you’re seeking will love it.

Tell us your brand name image

5. Answer some final questions

Now that we’ve narrowed down the visual style you’re looking for, your brand’s identity, and the audience you’re targeting, we’re ready to tackle the brief. As you can see on the images below, these are very easy step-by-step questions. In case you need a little more explanation about what needed exactly please read the sections below.

Existing design?

Begin by letting us know if you already have a design you’d like to change. Showing us what you had before, and explaining why you’re ready to leave it behind lets us know the direction you’re looking to head in. Our designers benefit from understanding what you disliked about your previous design to know what to avoid.

Tagline, slogan or any additional text

A tagline, slogan or any addtional text can be a nice addition to a logo. We’ve all seen logos showing the year they were founded in or claims that they’re the best in the business. Once again, if this is something you’d like included in your own logo, fill it in!

Tell us about the brand

A company description is key in ensuring our designers understand your brand and what you do. Don’t be afraid to be loud and proud and let us know what it is that makes you special. Describe your product and how you got here. All the background you can give is sure to help our designers get a better grasp of your brand.

The competitors

Let us see your competitors, and what you think of their design. If possible, it is a great idea to upload the logo of your competitor, share their website and rate their design. Let us know in the comments what you think about the design and where your brand stands in regards to your competitors.

The inspiration

Similarly, sharing designs that inspire you or that you think look great will further help our designers understand what it is you’re looking for. Investing time in pinpointing some designs that you love and sharing those is sure to save you time later on in the process, as it will give our designers a clearer vision for your brand.

The colors

If you have a specific color that you would like included in the design, feel free to include that as well. Use our tool to select specific colors, or enter them using your Pantone, RGB, CMYK or HEX code manually. However, keep in mind that our designers are experienced and are sure to grasp which colors are best suited for the design.

Ideas & requirements

We’ve included this section to ensure you have the opportunity to say anything else you need to say. Feel free to share ideas for the brand, express requirements, or add and clarify other aspects. Don’t be shy, as this is important for our designers to know what to do and what not to do concerning your brand’s identity.

Additional docs

Got something more to share that could help our designers understand better what you are looking for? this is the time! Additional documents can be anything. From styleguides to moodboards or even your own scribbles.

Found out enough? Get your brand identity

6. Boost your project

Here you get to pick from how many designs you would like to choose. The more choice you would like, the higher the price. Not sure how many to pick? We suggest to choose the Business pack, but it's up to you! You just need to decide if you want your project to remain a secret by selecting the NDA.

Boost your project image

7. Checkout

Congratulations - by choosing DesignBro, you just received the 2 most important things for free: 1. Top designers (best 5%) and 2. A 'Blind Contest', this means that designers cannot see (and cannot copy) eachother's work. This means you will receive better & more creative work! You’re only one step away from completing your order, and receiving the perfect brand identity designs. Don’t forget to select your correct country, and to enter your VAT number if you are a business customer within the European Union to avoid getting charged the VAT.

Checkout image

8. Final information

Now that the project has been created, we just need a little more information to add to the briefing. Your company’s contact details will be added to the brand identity design by the designers.

Identity Information image

9. Boom! You’re ready!

Congratulations! You’ve created a project that is now being looked at by our designers. Sit back and relax as they begin brainstorming how best to tackle your Brand Identity design project.

Identity Information image

Some of our great brand identity designs

Jensen Hay Farms Branding Design by DesignBro
Monkease Brand Identity Design by DesignBro
Jem Brand Identity Design by DesignBro
Dapix Brand Identity Design by DesignBro

If you’ve already started a brand identity project and are wondering what to do next, see our Tips & Tricks guide to get the most out of DesignBro!

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