Case Study - Logo

CPPNS.

by d:p

Project type:Logo
Project price:$168.55
Designs received/ordered:13/3
Country:Netherlands

Little bit of background: I want to 'rebrand' and rename my current brand WizeGuyz (check www.wizeguyz.eu). I started as an independent consultant/interim marketing & sales professional in 2008. Now it is time to change the brandname into a more per...sonal one. My last name is Coppens. And people characterize me as a 'no nonsense type of guy' who loves to simplify complex stuff and focusses on things that matter. Therefore I left out the vowels because they 'do not add value'. So the new brand name is CPPNS. What makes me tick? Delivering commercial success. As a consultant, interim manager or partner. No lucky shots, but lasting success. Commercial success is anything but lucky. It is based on concrete insights and depends on various factors. The big challenge is to analyse the points of improvement and determine how these can be monetized. What I strongly believe in? Commercial structure leads to structural results. By looking at your business from the perspectives of your market, brand and your people. How do I work for? Mostly big companies like Philips, Grohe, Toyota. Read more

"great design, great communication. "

- Koen

Selection of designs created for CPPNS.

Winner, d:p

Finalist, jesusrojas452

Finalist, AndreaS

CPPNS. stats & timing

3 Designs

3 Finalists

1 Winner

Start

Project started

Day 4

First design uploaded

Day 8

All files received

Day 8

First finalist selected

Day 9

Finalist stage started

Day 10

Winner selected

Day 11

Final files received

Received designs from 10 designers

from: Portugal, Bosnia and Herzegovina, Portugal, United States, Macedonia, Republic of, Vietnam, Brazil, Australia, Macedonia, Republic of, Portugal, Brazil, Bosnia and Herzegovina, Venezuela

Brand DNA

Traditional

Modern

Value

Premium

Bold

Refined

Detailed

Clean

Handcrafted

Minimalist

Serious

Playful

Fit in the category

Stand out from the crowd

Target audience

Youthful

Mature

Feminine

Masculine

Low income

High income

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