Case Study - Brand Identity

Siggi

by Anh

Project type:Brand Identity
Project price:$200
Designs received/ordered:1/1
Country:Germany

We develop software for exam preparation and cooperate with content producers who want to provide a learn app for their contents. In contrast to Learn Management Software we focus on the niche of exam preparation and provide customized, high quality ...learn apps for our customers. Part of the customization is the adjustment to our customer's CI. Hence, our CI will be seen mostly by our (potential) b2b customers and it will not be used in our apps. Our USP is our intelligent learn system which schedules and choses which contents a user has to review in order to be perfectly prepared at the day of his exam. Fitting adjectives which describe the identity we would like to convey are: smart, individual, intuitive, motivating (fun). Our current logo and the company name have an origin. Our product was initially designed for the training of german psychotherapists. Therefore, we chose the name SIGGI, which is the short form for Sigmund. Sigmund Freud is the founder of the psychoanalysis. His couch on which his patients sat gained popularity as well, which is why we chose the couch as our logo. Since, our business model changed over time, the product name and logo became the name and logo of our (still very young) company. Most people who do not know the story seem to associate the couch with relaxed learning. Read more

"He is a very nice guy :)"

- Malte

Selection of designs created for Siggi

Winner, Anh

Siggi stats & timing

1 Designs

1 Finalists

1 Winner

Start

Project started

Day 1

First design uploaded

Day 1

All files received

Day 1

First finalist selected

Day 14

Finalist stage started

Day 18

Winner selected

Day 18

Final files received

Received designs from 1 designers

from: Vietnam

Brand DNA

Traditional

Modern

Value

Premium

Bold

Refined

Detailed

Clean

Handcrafted

Minimalist

Serious

Playful

Fit in the category

Stand out from the crowd

Target audience

Youthful

Mature

Feminine

Masculine

Low income

High income

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Siggi

"He is a very nice guy :)"

Selection of designs created for Siggi

Get your Brand Identity project for just $600

Siggi stats & timing

Received designs from 1 designers

Brand DNA

Target audience

About DesignBro

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