Case Study - Brand Identity - TXM/Textile du Maine (see version instructions below)

TXM/Textile du Maine (see version instructions below)

by Emma

Project type:Brand Identity
Project price:$504
Designs received/ordered:16/5
Country:France

Company context: Textile du Maine is a French luxury clothing manufacturer working for exclusive Paris-based and international fashion houses (“maisons de couture”). Our workshop makes women’s garment of the highest quality, based on the des...igns of our exclusive clients, honoring the traditions of legendary French elegance and creativity. We give life to the dreams of exceptional artists, who, thanks to their unbounded creativity, push us to defy the laws of physics. With a highly qualified team, we bring together with audacity and dexterity traditional know-how and the most innovative technologies. We have the French label "Entreprises du Patrimoine Vivant" (Living Heritage Companies), which is « a trademark of the French Ministry of Economy, Industry and Employment set up to honor French companies with exceptional craft and/or industrial skills ». The company wants to modernize its logo today in parallel with its expanding factory space and production capacity, and the continuing internationalization of its market. The company also has a redesigned Web site, which will go live towards the end of the year (though it is mostly ready today), and for which we need the new logo. Here is the current (old) Web site (with current logo): http://textile-du-maine.com Here is the new Web site (which will go live in a couple of months (with a placeholder logo): http://new.textile-du-maine.com (for the most part, this site is not up, but we can put it up for the designers to look at). Concerning our clients: We make clothes for the ready-to-wear collections of « haute couture » clients. In general, these clients (e.g. Channel, Céline, Christian Dior, etc.) have logos which are very simple and sober renditions of their names (the weight is placed on the renown of their names). One exception is Ralph & Russo (https://ralphandrusso.com/) which has a more stylized logo. The qualities that we would like to communicate with our logo: • Quality and elegance, reflective of French quality, French luxury: a search for perfection • Sober and simple • Both modern and traditional (craftsmanship) • It’s easy to work with us; we work as partners to our clients. We offer our services in a tailored fashion based on their needs, and we provide solutions to complex technical problems. • Playful (a “feeling” that might be used in the design of the logo, but not necessarily): we have an expression about ourselves: « nous sommes une entreprise sérieuse qui ne se prend pas au sérieux », which means “we are a serious company which doesn’t take itself too seriously.” Read more

"Emma is a great designer. She was able to truly capture the spirit of the company in her design. She is also very flexible as well as great to work with."

- Reed

Selection of designs created for TXM/Textile du Maine (see version instructions below)

Winner, Emma

By, Rich587

By, Martin

By, Lazar

By,

TXM/Textile du Maine (see version instructions below) stats & timing

5 Designs

1 Finalists

1 Winner

Start

Project started

Day 1

First design uploaded

Day 14

All files received

Day 14

First finalist selected

Day 14

Finalist stage started

Day 29

Winner selected

Day 29

Final files received

Received designs from 15 designers

from: Australia, Philippines, Vietnam, Macedonia, Republic of, Portugal, Bosnia and Herzegovina, Portugal, Portugal, Philippines, Ireland, Belgium, Bosnia and Herzegovina, Portugal, United Kingdom, Netherlands, , Venezuela

Brand DNA

Traditional

Modern

Value

Premium

Bold

Refined

Detailed

Clean

Handcrafted

Minimalist

Serious

Playful

Fit in the category

Stand out from the crowd

Target audience

Youthful

Mature

Feminine

Masculine

Low income

High income

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TXM/Textile du Maine (see version instructions below)

"Emma is a great designer. She was able to truly capture the spirit of the company in her design. She is also very flexible as well as great to work with."

Selection of designs created for TXM/Textile du Maine (see version instructions below)

Get your Brand Identity project for just $600

TXM/Textile du Maine (see version instructions below) stats & timing

Received designs from 15 designers

Brand DNA

Target audience

About DesignBro

Get Agency Quality Design for your Business