Getting Started:

Your Brand Identity Design Project


Imagine it’s a sunny day in southern California, the waves are crashing against the shore and you can hear the kids playing on the beach. But, inside, you’re facing a challenge. You’ve decided that the next logical step for your business, Sarah’s Surf Shop, is investing in brand identity design. You want to create a coherent image of your brand that stands out and resonates with clients. But, then again, you don’t have the money to invest in a huge agency, nor do you want to waste your money on poor quality.

And, suddenly, amongst the results you’ve been scanning for a while now, DesignBro. It’s in your price range, offers a full brand identity design package, and ensures high quality. You’re sure this is the right path to take, but you’ve always been a strong believer in doing things right.

So, here we are. A coherent guide in how to take advantage of everything DesignBro has to offer so you can get the brand identity design you need.

We understand looking for the perfect brand identity design can be stressful and overwhelming. But, once you get started, you’ll realize it’s all rather simple, especially when using DesignBro. Sit back and relax as we take you through the process of creating the perfect brand identity design briefing, that is sure to get you what you’ve been looking for.

Your Guide

Step 1: Identify the Visual Style that Fits Your Brand

We’ll begin by giving you some inspiration so our designers can get a feel of what visual style works best for your brand. Play judge by rifling through the options and singling out those that you love and those that aren’t really your thing. If you’re pretty indifferent about an image, feel free to skip it and move on to the next. Keep in mind that the more you fill in, the more our designers have to go off on. Have fun with it and consider the options based on what you would like your brand to look like.

Start Your First Step Now

Step 2: Describe Your Brand Identity

Is your brand modern or traditional? Bold or refined? Playful or serious? We want to make sure the brand identity design we provide best represents your brand. So, play around with the scale we’ve provided to narrow down your brand identity. Our designers will make sure to take this into account when creating your brand identity design, and your choices here will already begin to create your brand’s new identity.

Step 3: Tell Us About Your Target Audience

Who should love the brand identity design? Tell us more about the people you’re trying to attract. Once again, use the scale to let us know whether your audience is feminine or masculine, youthful or mature, low or high income. Below the scale, don’t forget to fill in which countries you’re targeting. Our job? We’ll make sure whoever you’re seeking will love it.

Step 4: Answer Some Final Questions

Now that we’ve narrowed down the visual style you’re looking for, your brand’s identity, and the audience you’re targeting, we’re ready to tackle the brief.

Existing Design?
Begin by letting us know if you already have a design you’d like to change. Showing us what you had before, and explaining why you’re ready to leave it behind lets us know the direction you’re looking to head in. Our designers benefit from understanding what you disliked about your previous design to know what to avoid.

Names, Taglines & Slogans
Fill in the brand name as you’d like it to appear on the brand identity design, and double check it’s exactly as you’d like it, because it’s likely to be the main feature. A tagline or slogan can be a nice addition to the design, if this is something you would like included, fill it in!

Additional Text
We’ve all seen designs showing the year companies were founded or claims that they’re the best in the business. Once again, if this is something you’d like included in your own design, let us know by filling in the Additional Text section.

Company Description
A company description is key in ensuring our designers understand your brand and what you do. Don’t be afraid to be loud and proud and let us know what it is that makes you special. Describe your product and how you got here. All the background you can give is sure to help our designers get a better grasp of your brand.

Ideas & Requirements
We’ve included the “Ideas or Special Requirements” section to ensure you have the opportunity to say anything else you need to say. Feel free to share ideas for the logo, express requirements, or add and clarify other aspects. Don’t be shy, as this is important for our designers to know what to do and what not to do concerning your brand identity design project.

The Competitors
Letting us see your competitors, and what you think of their design, helps us understand your position more clearly. If possible, it is a great idea to upload the design your competitor is using, share their website and rate their design. Let us know in the comments what you think about the design and where your brand stands in regards to your competitors.

The Inspiration
Similarly, sharing designs that inspire you or that you think look great will further help our designers understand what it is you’re looking for. Investing time in pinpointing some designs that you love and sharing those is sure to save you time later on in the process, as it will give our designers a clearer vision for your brand identity design.

If you have a specific color that you would like included in the design, feel free to include that as well. Use our tool to select specific colors, or enter them using your Pantone, RGB, CMYK or HEX code manually. You can enter numerous colors. However, keep in mind that our designers are experienced and are sure to grasp which colors are best suited for the design. So, feel free to leave this up to them.

Worth It
Although this section of the process may seem long and intimidating, it is a vital part of getting the perfect brand identity design made. Spending time on the brief will save you, and our designers, time in the later steps of the process. Try to fill it in as thoroughly as possible, and once you’re done – celebrate by clicking continue.

Step 5: Add The Project Details

We’re almost there! Just fill in a few last details. Give your project a fitting title and description, keeping into account that this will be the first thing our designers see. Decide on the number of designs you would like, anywhere from three to ten. Want to know more about why we chose to offer between three and ten designs? Read here. We recommend sticking between six and eight designs, to ensure you have a nice variety to pick from. If you have a discount code, remember to include it here. Finally, let us know if your project should be kept confidential so we can arrange a non-disclosure agreement.

Step 6: Fill In Your Billing Address & Payment Information

You’re only one step away from completing your order, and receiving the perfect brand identity design. This is a fairly self-explanatory step, but a couple or reminders. You can pay using credit card, PayPal, or through a bank transfer. Don’t forget to select your correct country, and to enter your VAT number if you are a business customer within the European Union to avoid getting charged the VAT. Double check that everything is filled in correctly, and then click on “Complete Order” to finish up!

Step 7: Fill in the Brand Identity Design Brief

Once you’ve paid, you’ll be asked to fill in a brand identity design brief. Simply shed some light on what details you’d like printed on the front and back of a business card, in the top and bottom of a letterhead, and on a compliment slip. Supply whatever you think is important, including the names, emails, addresses, and anything else you’d like on there. Our designers will make sure to include this information so you won’t be disappointed. This is an important step since this is what will appear in your brand identity design. As soon as you’ve completed this, click “Finish” and…

Step 8: Your Project Has Been Created

Congratulations! You’ve created a project that is now being looked at by our designers. Sit back and relax as they begin brainstorming how best to tackle your brand identity design project.

Examples of work

If you’ve already started a brand identity project and are wondering what to do next, click here for our Tips & Tricks guide to get the most out of DesignBro!