Designing a professional logo can be one of the most challenging things to do, especially when you’re doing it for a real estate company. The housing industry, like many other industries, is going through a tough phase, thanks to the novel COVID-19 pandemic. With new establishments joining the bandwagon, the competition is even more intense than before. The only way to connect with the audience is to create a strong real estate branding tool that makes your company unique and memorable. The idea is to grab people’s attention and never let it go. Needless to say, only an inspiring, out-of-the-box real estate logo can do the trick for your business.
The Significance of Design Trends
Designs help us understand the world around us, and trends place us in the present time. Since people’s preferences change with time, you need to keep yourself updated and optimize your content accordingly. Whether you’re a freelance logo designer or working with a creative design agency, you need to stay abreast of the latest graphic design trends. Like the fashion industry, the logo design industry too has new trends emerging every year, which impacts customers’ needs. Remember, customers won’t usually come in asking “what are your latest designs?” They’d simply need a unique logo design for their marketing communications needs.
Houses, roofs, towers, and windows are common symbols used in realtor logos. If you do a quick Google search for “real estate logos,” you’ll be flooded with similar logo designs. While there’s nothing wrong with these key design trends, sticking to them can make your real estate logo generic and indistinguishable. The trick lies in implementing these symbols into the logo with a smart and innovative twist. Only a seasoned logo designer can help you create a unique real estate logo that’ll boost your brand’s success. They know how to strike the right balance between logo trends and practicality.
Here’s a long list of real estate logos that are so brilliant that you remember them in a flash. These inspiring logo designs can give you a hint of what an effective real estate logo should be. Additionally, we’ll also discuss some important tips and tricks to ensure you get the most out of your real estate logo.
1. Luxury Portfolio International
Luxury Portfolio International is the luxury marketing division of LeadingRE (Leading Real Estate Companies) of the world, offering its members a comprehensive program of tools for pitching their listings to a global, affluent audience. As one of the most recognized names in the luxury real estate industry, it’s also one of the top online platforms for viewing high-class properties around the world.
With over 50,000 remarkable property listings and 3 million net worth visitors every year, LPI has definitely made its mark in the global real estate industry. Changing times call for new marketing approaches, and LPI resorted to professional rebranding strategies that included a revised visual identity. Aside from a new slogan, they opted for a timeless sans serif font and a unique monogram. The latest logo looks great in print, as well as on their website and social media accounts. Since the monogram brand mark is a freestanding acronym for the company’s name, it can be used alone where the regular logo won’t fit.
2. Hilton & Hyland
Established in 1993 by developer Rick Hilton and broker Jeff Hyland (two of the most promising executives in the Beverly Hills real estate community), HILTON & HYLAND is one of the top residential and commercial real estate brokerages in Los Angeles. What started as a small luxury real estate boutique in Beverly Hills, now leads the luxury housing market with $3.5B in annual sales volume. The company specializes in the communities of Beverly Hills, Bel-Air, Westwood, Brentwood, Pacific Palisades, Malibu and West Hollywood.
It took a rare combination of skill, dedication, determination and great branding techniques to get to the top. Simple, unique, timeless and captivating, the Hilton & Hyland logo features Beverly Hills glamour. The monogram, in particular, wouldn’t look equally fascinating on the hood of a precious vintage car or on an antique wine bottle.
When it comes to real estate marketing, it’s imperative to mention the upstart brokerage that focused on branding strategies more than any other company in the industry. With millions in its startup capital (VC) funding, Compass nailed its branding strategy early on. Instead of hiring an expensive branding agency, they developed their brand in-house. And lo! The results speak for themselves.
Typeface: Compass Sans, Compass Serif and Compass Text
Classification: Geometric Sans, Contemporary Old-style Serif + Text
16 Styles: Compass Sans (Regular, Medium, and Bold, each with corresponding Obliques); Compass Serif (Regular, Semibold, and Bold, each with corresponding Italics); Compass Text (Regular and Bold, each with corresponding Italics).
The letter “O” in the words “Compass” signifies that the company provides their clients with valuable guidance and direction in terms of real estate properties. Whether in print or digital, the company states that their Compass real estate logo should only be reproduced in black or white.
4. Gregg Lynn
If you’re looking for a winning real estate logo that ticks all the necessary requirements, consider Gregg Lynn. Their logo is clean, readable, creative and instantly recognizable. When we talk about a good real estate logo, we basically mean that it should be attractive, relatable and serve the purpose of your business.
The logo has the initials of the agency’s name and the wordmark is created using a smart and elegant font. The color choice is simple as well, and represents class and minimalism.
5. Century 21
Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, recently did a complete overhaul of their brand logo. The emblem features a refreshed color palette that sticks true to its iconic gold and black theme, while also using new graphics. By giving up on their old and complex iconography, the brand projects a modern view that makes it relevant to customers investing in other properties, such as apartments or commercial spaces.
For Century 21, their audience is global, and almost represents every walk of life. So, whether you’re looking for a lavish eight-figure mansion or a simple, budget friendly home, their logo appeals to all. The new Century 21 logo looks perfectly appealing on everything, including tote bags.
6. Aaron Kirman Partners
With more than $7 Billion in luxury property sales, Aaron Kirman deals in some of the finest estates across the world and was even ranked in the top 5 luxury real estate agents in the US by the Wall Street Journal. He also ranked consecutively in the top 15 agents in the US on the Real Trends 500. A little bolder and more prominent than Hilton & Hyland, and way more striking than Century 21, Aaron Kirman Partners’ logo is just as impactful and timeless as its founder.
7. Red Oak Realty
Red Oak Realty, a renowned and independent East Bay real estate brokerage founded in 1976, has introduced a rebranding campaign to better reflect its standing as a modern and innovative firm. In the words of Vanessa Bergmark, President of Red Oak Realty, “Our old logo represented our beginnings as a company but we’ve changed a lot over the past 42 years.” The revised wordmark, the color scheme, and every other detail, represents them as a local brokerage with deep connection to the community and a personalized approach to great customer service. The new monogram’s bold fonts and upward sweeping style are reminiscent of the tree emblem used in the past. It works just as well on their website and social media accounts as it does on a tote bag or park bench.
8. Halstead Realty
Halstead Property is one of the biggest and most renowned residential real estate brokerage firms in New York. Their recent rebranding campaign included a logo revision that took them into the 21st century. The new logo is simple yet assertive, and conveys pure luxury and grace. Much of the credit for their logo’s assertiveness goes to its font color and style.
What Makes a Great Real Estate Logo Design?
Creating a custom real estate logo design can be tricky. It’s important to choose the right colors, font style, shape, and icons —not to mention arranging every single detail to create a stunning design.
- Simple – If you look at the logos used by some of the famous real estate brands, they’re all pretty simple. The primary reason behind this is that a simple logo is easier to recognize and relate than a complex logo that uses different shapes, colors, and fonts. Additionally, simple logos tend to work better in a number of applications and uses.
- Recognizable – You know you have a great logo when people can easily notice it and remember it. Most importantly, they should be able to use that logo to differentiate your brand from every other competitor in the industry. If you use a logo generator or clip art, chances are you’ll lose out on the opportunity.
- Timeless design – While you may have to revise your logo to keep up with new trends, changing it too frequently can confuse and upset your audience. So, choose a design that’s agile, versatile and will only need a few tweaks when a new realty company logo design trend comes along.
- Focused – Using a generic logo will do no good to your business. Make it focused and appropriate for your business niche. For example, if you specialize in selling luxury properties, aim for a muted, luxurious logo. Conversely, if you’re selling modern homes, use fonts or icons in bold colors, with black or white background.
- Balance – Finally, it’s important to balance all the elements in your logo. Try to maintain the same amount of spacing between the logo characters to create a visually appealing real estate logo.
Just as you cannot build your business overnight, you cannot create an impressive logo in a fortnight. It takes a lot of time, knowledge, experience and perseverance to achieve perfection. Create, recreate and fix what doesn’t align with your needs, but remember to stick to it. If you still aren’t sure what an effective real estate logo should look like, consult a reputed logo design company to give life to your visions. Work together with some of the top logo designers around the world and see what works best for your business.
PJ has a background in management consulting and software development. At DesignBro, he combines both. Personal favorite brand of PJ is Jeep.