While from the outside a logo is merely seen as a combination of a few colors and text, the designers who have been working on designing these logos certainly know that there is a lot more to the story. In fact, it would come as a surprise to most of the new logo designers that even a single letter logo, say ‘letter A logos,’ requires a lot of effort and time put into designing the same.
To be precise, a sense of restriction of using a single letter for designing a logo can add up to the difficulty level in terms of boxing creativity and expressing a brand story, eventually leading to leaving a little room for putting concepts onto the logo design. Nevertheless, most of us can agree on one thing: less is more.
Therefore, let us understand how ‘A letter logos’ can bring everything to a logo design in ways most of us are not aware of yet. However, before getting into the ‘how’ of it, let us clear our glasses and get to the ‘why’ of designing single letter logos.
Ready for Future Scope
In today’s world where a brand has to be present in every way and almost everywhere, companies not only want but need to be open to the ideas of expanding digitally and otherwise. This can be highlighted with a single letter logo by a company’s side. These letterform logos are scalable in terms of app logos, t-shirt designs, packaging compactness, business cards, and more.
Designed to Identify
With the right single letter logo, you can initiate an idea of associating that letter simply with your company. Airbnb, for instance, is the first thought that comes to the mind of most of us when we come across a curved ‘letter A’. Moreover, if you are simply beginning with your brand, you can expect people to remember the name of your company better when associated with a logo that clearly hints the same.
Related: Airbnb says its new logo belongs to everyone.
Minimalism at its Best
A bad logo design can be overwhelming. There are logo designs – even designs not limited to logos – which can truly hurt to look at. To rule out this issue, logo designers have been turning to minimalist designs now more than ever. With a single letter logo, you cannot go wrong with reducing distractions and providing a clear and direct message through your logo.
These benefits of designing and using a single letter logo for your brand not only look good in writing but have been proven effective in practice as well.
Letterforms to Inspire Ideas for Letter A Logos
Inspiration to create designs comes in all forms, shapes, and sizes. Be that as it may, with the following mentions, you can not only get a sense of inspiration to design your own ‘letter A logo,’ but will also get a clearer idea regarding the same.
What could be a better example of a letter A logo than the company which is known for its family of graphic design applications itself?
Designed by Marva Warnock, wife of one of the founders of Adobe.Inc, the company’s first logo was “Adobe” with “System Incorporated” under it, in all capital letters, and on a grey background. While this logo seemed futuristic and strong at the time, it did not say “come, design with us” at all. In less than a decade later, the company changed its logo to a more simplistic and minimalistic version of the first logo, along with the entire color palette.
However, in just three years, the company moved to its next logo, a red and white fairly squared letter A combined with the company name in all black. For the next three years, the name of the company was moved to the right of the letter A, and recently it was turned to all red in the same position and the same world-famous white and red letter A to its left.
It is clearly noticeable that the brand has been trying to land on a clear logo that depicts the services and products it offers. With its popular red and white letter A, combined with illustration within the letter itself, it is safe to say that the company achieved exactly what it has been aiming for.
Amid its legal battles and rebranding criticisms, the company, Airbnb, managed to create a logo that inspires us with its clarity and creativity to this date.
A combination of four relevant symbols: a head that is a representation of people who stay using the Airbnb platform, a location symbol that represents company offers easy-to-find places to stay, a heart to represent care and security offered at Airbnb rentals, and the letter A which stands for the name of the company. The geometry of the logo is something that has been studied by many logo designers all over the world to increase their understanding of logo design elements.
Moreover, the logo has the capacity to be used in so many different ways which serve the purpose of the company’s rebranding efforts and activities.
Besides these, companies such as Amazon, Accenture, and the legendary logo of Avengers are logo designs that have successfully proven the effectiveness of letter A logos. With its smiling arrow from letter A to letter Z, and slogan “delivering smiles to customers’ doorsteps,” Amazon’s logo shows how a good letter logo helps in extracting a good slogan as well. Whereas, Accenture’s lowercase letter a logo, combined with a ‘greater than’ symbol represents that the company is established yet approachable at the same time.
In addition to these, logos of companies such as American Express and Allianz show us how a company’s name can simply be turned into a legendary logo, representing all that it needs to, without compromising on sense of creativity or creating a hurdle in delivering brand message through a logo. If we dig a bit deeper into these two logos, we will realize that these ‘A letter logos’ met fruition due to a winning combination of clear typeface and color that is not “trending” or “in demand” but is based on color psychology. As the color blue has been proven to stir a sense of faith, reliability, and inspiration in people, it fits perfectly into designing a logo for companies in the finance industry.
All in all, companies such as these as well as Adidas, Atlanta Falcons, and AG Low help us understand that letter logos are not meant only for companies in a specific industry. In fact, from IT to football, and finance to construction, all industries welcome letter logos if done with enough creativity and minimalism at the same time.
Considering the above-mentioned points, for some, a single letter logo could seem like a go-to option when the ideas are held behind a wall. Whereas, for others, creating a single letter logo could seem like a huge task given it restricts a few logo designers in terms of running wild with their design ideas.
However, the truth lies somewhere in between. You cannot expect to throw a letter on a solid background and expect it to be memorable because in this case, it would just end up being another letter amongst the twenty-six letters. On the other hand, if you research color psychology and pick a color combination that is associated positively with the brand’s objectives, focus on all elements of the letter in terms of typography, keep negative space in check, and try to include meaning, you might end up with a logo which people will be learning from in the near future.
Business Development Manager with a demonstrated history of working in the Media and Digital marketing sector, Passionate about innovation and bringing the future into new business solutions.