A company needs to convey a lot to its customers: its name, what it stands for, which industry it is in, its virtues, types of products and services it offers, and all with the appropriate brand identity. While this is certainly important, it sounds like a task that includes tons of words, which is not a feasible way to convey anything whatsoever to your target audience.
Enters: Visual branding.
Through visual branding, you can represent your brand in its entirety with the help of various visual elements. It is through visual branding that you make your place in the market. This, eventually, helps you create an effective path leading towards strong brand positioning strategies. Be that as it may, in this blog, we focus on starting it all from the beginning.
Let me preface this by saying that branding is not all about tangible elements associated with it. Nevertheless, in order to begin with other branding strategies, you need to get your target customers’ attention. The foremost manner to do it is through a logo.
Read more: Logo Design: How it Sets The Foundation of Company Branding
Having said that, here are some of the best examples of letter R logos to provide you a clear understanding of setting the right foot ahead in the terms of logo design, and eventually branding in its entirety.
Red Bull
The brand that gives you wings does a lot more than that. Taking leads in Indian and European markets, the company is one of the top beverage companies the world has ever known. The name Red Bull comes from the Thailand-based drink, called Krating Daeng, which is interestingly the inspiration behind the beverage itself. Based on the same, the famous logo with two red bulls ready to fight originated. While it surprises and amazes many consumers, the logo is actually pretty typical in Thailand. With the Red Bull written at the bottom of this illustration, the company represents energy and bold spirit, which it claims to provide through its beverages. While the two red bulls represent a lot, a strong typeface speaks a lot more than one would credit it for.
Rockstar Games
This American video game publisher is a household name in most houses. Regardless of where you live, there is a chance that you must have come across this famous R and famous games, such as the Grand Theft series, associated with the same. Using the elegant sans serif typeface for its letter R logo, the company has successfully managed to attract millions of individuals with its minimalistic and dynamic logo. Furthermore, considering color psychology for logo combinations, the brand has chosen a perfect combination of yellow, black, and white, which represents the dynamics and energy associated with the graphics it provides to its users. Be that as it may, the background color of the logo changes depending on the different studios owned by the company. Clearly, if a company as established as Rockstar Games can pull off a single-letter R logo, its potential cannot be understated.
Ray-Ban
Evidently, this luxury sunglasses and eyeglasses brand managed to increase its sales by more than 40% solely through Tom Cruise’s movies. The statistic speaks for the degree of attention Ray-Ban gives to its efforts centric towards branding. Besides its numerous branding efforts taken from time to time, the company has also always represented itself through its clean and chic logo design. The Italian brand’s logo has played a role in the company’s success so much so that it has never been changed to this date.
Rolex
Trademarked in the year 1925, the Rolex logo is now considered a symbol of luxury and prestige. While many companies combine letters and some type of graphic to design a memorable and unique logo, this luxury watch brand took the same to a higher level. Not only did the brand combine a five-pointed crown and the name of the company to form a logo, but it also integrated the symbol (crown) with its slogan “A Crown for Every Achievement.” Be that as it may, the company underwent two major changes concerning its logo design. In 1965, it changed the color of the crown and text as well. However, it reverted to its original color palette: a gold crown that symbolizes watchmaking and green text which represents prosperity.
Also, read: 5 Unexpected Lessons from Rolex: The Factors That Make or break a strong Watch Brand
The logo with the celebrated alien, which was adorably named Snoo, is one of the most recognizable designs in the world. This combination of mascot and letter logo was first created in the year 2005 and served all the purposes which a logo possibly could to its brand. Moving ahead 12 years, the designer redesigned the logo to give a more approachable and modest appearance by removing all the body parts of the mascot but the head. In addition to these, the word ‘Reddit’ was also decreased in terms of size and boldness, and an orange dot was added on the top of the letter I. The logo symbolizes that the platform aspires to be timeless, thus, a gender-neutral alien with an antenna representing the same. Moreover, the combination of a prominent orange, black, and white ensures that the logo is a perfect fit for its application on all marketing materials, and also symbolizes the zest and wholesomeness that the company provides its target customers.
Besides these, many other brands such as Reebok, Rolling Stones, Renault, and Ralph Lauren have been proving the effectiveness of R letter logos in today’s market that stands on the grounds of simplicity, minimalism, and uniqueness.
To Conclude,
A company’s logo is a lot more than how it looks. If it was all about the aesthetics, then the above-mentioned brands would have thrown bright and heavy illustration designs on a screen and would have called those logos. However, that is obviously not the case. Having said that, it is also crucial to keep a few things in check concerning a letter logo: more words do not necessarily mean more clarity to your users, colors matter as much as the typeface, and icons surely enhance a letter logo.
Business Development Manager with a demonstrated history of working in the Media and Digital marketing sector, Passionate about innovation and bringing the future into new business solutions.
