Think about your morning routine, or everything you do right before bed. Think about every cosmetics product you use on a daily basis, and every cosmetic brand you know and love. This is probably all you need to realize the extent of the cosmetics industry’s influence and capacity. It’s undeniable and inarguable – the industry has grown immensely, and represents an enormous market, filled with opportunity.
It is no surprise, thus, that so many are ready to jump into this thriving industry. Worldwide, entrepreneurs are prepared to make an impact in the industry and bring about a new impression of what cosmetics products should be.
But in such a competitive market, finding the upper hand, and building a powerful brand can be tricky and challenging, especially without the proper knowledge of how to run a cosmetics business.
This is why we’ve prepared a guide to help you navigate your way through this process. Let’s delve in:
The Research
To be successful, it’s important you get to know the industry you’re hoping to make an impact in. Start off by getting to know your target audience. Think about what your ideal customer is like – consider their wants, needs, and their behavior. Use this to ensure your brand appeals to them. If you need help determining your target audience, you can use our template which is free to download with our extensive personal care brand guide.
Once you’ve gotten to know your target audience, delve into your competitors. Find those that your customers might choose instead of you, and evaluate what you like and dislike about what they do. Figure out how you can get the upper hand, and differentiate yourself from them.
The Brand
Every brand has an identity, and a personality. And now that you know your place in the industry, you can begin defining your own brand. Ask yourself whether your brand is premium or for everyone, traditional or modern, etc. Your brand personality determines the message your company is going to send, and how you’re going to stand out and define your products. So, ensure the path you’ve chosen for your brand is the correct one, both for now and the long-term.
The Designs
In order to represent your brand’s personality in a memorable way, you’ll need a logo. And to highlight your products in the best way possible – you’ll need powerful packaging design. Figure out what kind of design you’re looking for, and what is the best way to get your design, based on what you need and are willing to spend. Your options include the freelancer, the design contest, and the design agency. To master the design process, you’ll need to make sure you communicate what you’re looking for in the best possible way. For some tips, pros and cons of your different options, and the steps to get your perfect design, you can check out our free personal care brand guide.
The Marketing
How are you going to get the word about your product out there? There’s a million different ways to get people interested in your business and your products. You can consider online marketing – using social media and content marketing. You can run online ads, and get the perfect website. Or, you can go the traditional route, depend on word-of-mouth, the community around you, fliers or billboards and events to do the trick. You can even mix the traditional and the online approaches. Just figure out what’s going to work best for your brand, taking into consideration your company’s goals.
Is It Time To Start Your Own Cosmetic Brand?
This is just to give you an idea of what the path towards a successful cosmetic brand looks like. In reality, you need to figure out what products to sell, how to get those products, how to create brand identity guidelines, and much more. This is why we’ve developed an in-depth guide, including templates, useful tools, and tips from experts that covers all of this – and more. Download our guide for starting your own personal care brand. It’s completely free!
And if you’re looking for the perfect look for your brand, consider DesignBro, where all designers are experienced, professional and hand-picked. For only $499 for packaging design, you can get the perfect design in less than a month. Start your project today, and give your cosmetic brand the perfect look.
Besides having grown up in the design Industry, Christiaan has advised some of the world’s largest companies on their branding & packaging designs. Has been the resident judge for design awards, and has spoken at numerous global design & marketing events. Christiaan founded the London office of the award-winning Cartils agency, and has founded the DesignBro.com platform.
