Custom merchandising is not only about generating revenue or taking your brand to the next level! While you may think of custom merchandising as a new revenue stream, entrepreneurs and …

One of the oldest and prominent athletic and apparel brands, Reebok, has been around us through its unmistakable trademark logo. From sports apparel on your next-door neighbor to globally celebrated …

Creativity is the very backbone of the design industry. But there is still so much that science has yet to discover about the true nature of creative thinking. Creativity in …

You can gift-wrap them, or maybe just put them in a paper box; you can give them to someone or buy them for yourself. What am I talking about? I …

Having a strong presence online is a must if you want your business to succeed in the modern world. More and more people depend on available resources online when they …

Apple’s logo is one of the most iconic symbols in the world. As with any famous logo, its origin has been subject to all sorts of anecdotes, from the romantic …

From a serial killer’s last words to shoes that can be paired with smartphones, here are some jaw-dropping facts about Nike you didn’t know! Nike, the #1 brand in the …

Success and financial status of a business aren’t calculated solely by the amount of revenue it earns. Assets, including intellectual property, do determine a brand’s net worth. Sadly, many business …

The ampersand symbol; it’s everywhere! From logos to brand names, the mysterious ampersand sign is an instantly recognizable symbol. But have you ever thought about what the symbol means or …

The waves of the ocean, the cool mountain breeze, or Beethoven’s hauntingly beautiful “Moonlight Sonata” have something in common – a deep feeling of calmness. These feelings that arise from …