In the world of limited attention span, logo designers need to create visually arresting logo designs. After all, one of the many responsibilities of a logo is to attract customers. Nevertheless, gone is the era when memorable designs were a result of fancy colors and fonts for logos. While designers may feel tempted to use rich, tried, and tested designs to hold the attention of their clients, it has not been proven successful or effective at all.
Imagine a big splash of red with bold, black font on it, would you remember it in a way that could inspire you to engage with the associated company? On the other hand, recollect one of your Airbnb memories. Now, does that folded and curved triangle give the entire place an aesthetic appeal or beg you to remember it? Right, even by not being in your face the whole time, companies such as Airbnb manage to leave a subtle impression that lasts longer than we could imagine. It is not until the moment when we think of that industry or a product/service that the company offers, that we incline towards them because of that one time when we came across and liked their logo.
Minimalist Typography and Logo Design
While color psychology has taken its stand in the field of logo design, we all give it suitable attention to make sure that designers provide logo designs in alignment with something that individuals care about. Eventually, that has brought the corporate world closer to target demographics.
Nevertheless, we are still not well-versed in one of the most crucial elements of logo: typography. In order to ensure that logo design is not overdone and extravagant, it is important to keep fonts for logos in check. Clear yet beautiful fonts can add to the visual excitement of the viewers. For instance, the face of luxury clothing and accessories, Chanel’s double “C”s represents the minimalism that Coco Chanel believes in, and it has certainly done a lot for the brand as well.
If typography can bring minimalism, clarity, and Coco Chanel’s initials together to form an everlastingly well-known logo for Chanel, it can do it for you as well. You just need to let it work for you.
Fonts and Impactful Logo Designs
As a concept, minimalist design is based on the idea that less is more. It goes without saying, when it comes to communicating something through letters or words, even if it is the name of a company. Therefore, before we dive right into a list of typefaces from which you could select the one fitting most suitably, let us go through some of the characteristics of minimalist fonts for logos which you shall look for if you are searching for a minimalist font while exploring a collection of fonts:
- Excellent legibility and readability of every letter from every angle.
- Fresh and clean lines with crispy edges.
- In alignment with geometric shapes.
- Details that are not resulting in making the logo fancy, but are there to serve a purpose.
- An overall airy feel.
- It is directly aligned with the color scheme in a way that it all fits together to create a similar and familiar vibe.
Now that we know what a minimalist font should look and make people feel like, let us explore some of the best options we have:
Designed by Łukasz Dziedzic, the font name means “summer,” and is a must-try font for every designer who is looking for a simple and modern typeface. As the third most popular font on Google Fonts, this font type is well-known for its minimalist appearance and includes 10 styles that go from thin to ultra-bold.
While it is a rather fresh typeface, launched in the year 2015, it is one of the leading font types and a go-to font for most modern designers. Created by Andrea Larsen, this font offers a highly contemporary look with its geometrically appealing design. Allegedly, it is arriving in many weights with Greek and Cyrillic support.
A Sans Serif font family with six fonts included, this typeface is a perfect case of a big fish in a small pond. While it is a bit limited in terms of styles, it makes up for that with its numerous Open Type features. Along with the same, it includes Greek, Cyrillic, and Latin support. Moreover, this perfectly geometrically designed typeface is one of the cleanest fonts used by several designers all over the world.
With the help of geometric shapes as its base, this Sans Serif typeface was introduced to the world by Andrew Paglinawan in the year 2008. With its wide spacing and rounded terminals, this font type is best for creating logos that would be used on a hoarding or billboard. As it comes in three different weights, it brings a little something extra in the form of dashed display style and matching italics.
Created by Matt Mclnerney in a thin variant, this typeface was successful enough to be carried by Pablo Impallari and Rodrigo Fuenzalida to turn it into a 9 font family in 2015. As one of the most elegant and versatile members of the Sans Serif family, this typeface is the perfect way to go if you or your client plans to align their website font with the logo.
Introduced to the world by its designer, Antoine Pilette, this all-caps typeface has an aesthetic and calm appearance which helps if you are creating a logo for a luxury brand. Pilette describes the font type as “a subtle mix between the classic serif and sans serif fonts, for a contemporary use,” and we could not possibly disagree.
Fox & Cat
Designed by a Philippines-based typographer, illustrator, and graphic designer, Jo Aguilar, this typeface consists of uppercase letters, lowercase letters, and numbers. In addition to that, it is the best font if you want to give an impression of an imperfectly perfect and handwritten yet typed font through your logo design.
This geometric Sans Serif typeface is available to download for no cost and could do wonders when added to a logo design. With eights sharp and all capital letters, this fun type also comes in a bold weight. And the two-line versions of all weights are just cherries on the top for every designer who likes to play around with typography.
Inspired by Russian typographic traditions, this font is one of the most adored typefaces by English designers. Created in the USSR, this typeface is both rounded and sharp at the same time. Working wonderfully with Russian and English letterforms, this font type has a signature to support Cyrillic and Latin as well.
Designed by a New York-based graphic designer, Jean Wojciechowski, this font is a perfect package that includes lower and uppercase letters, numbers, as well as special characters. With its perfect and geometric style, this Sans Serif typeface hits the viewer right in the eye.
I hope the above-mentioned fonts for logos reduce your logo design process by hours. As a bonus suggestion, I would suggest not limiting the number of fonts in your logo design to simply one or two. Instead, try combining multiple fonts and their styles with various weights, sizes, and geometrical appearance, and create a logo that is simple yet impactful. After all, less is more, but that does not mean you cannot create the “less” with the help of “more.”
Head of Design at DesignBro and is responsible for UI/UX Design, managing the global designer community, and ensuring quality levels of both designers and designs remain high.