Color psychology plays a crucial role in marketing and branding as it prompts the customers to notice a brand, making it an enthralling and controversial subject. While the term is …

If you run a business and think that logos are nothing but useless bits of graphic frippery, just think again. Would Apple be the biggest tech gig without their iconic …

From #MondayMotivation to well-thought targeted marketing campaigns, the term, ‘marketing strategy’ can mean a lot of things.  Thus, the ‘best’ marketing strategy is relative; it depends on your business (your …

Launched more than 12 years back, Twitter made it to the top 10 social networking sites with over 800 million monthly active users and 1.3 billion registered members. The brand’s …

Be it finding meaningful associations or entry into social groups, customers ink their bodies permanently with brand tattoos for several reasons. Marketers and business owners can leverage the power of …

Given the power of design, not using it to design a brand can turn out to be an unaffordable mistake. Today designers are making the type (words) talk in ways …

Having a website can make or break your business. And not just having a website, but having a good website that is well designed, stands out from the competition, and …

What are the images that come floating to your mind when you think of burger branding? Is it the Onion Burger at Sid’s Dinner made with flattened meat and golden …

The gig economy is certainly growing. However, people have their doubts about its growth. With The United States inclining the most towards the growth of freelancers, the world is becoming …

Landing pages have excellent ROI (only if designed thoughtfully). There is always a catch: A landing page that engages with your target customer on a deeper level – to an …