Color psychology plays a crucial role in marketing and branding as it prompts the customers to notice a brand, making it an enthralling and controversial subject. While the term is…

If you run a business and think that logos are nothing but useless bits of graphic frippery, just think again. Would Apple be the biggest tech gig without their iconic…

From #MondayMotivation to well-thought targeted marketing campaigns, the term, ‘marketing strategy’ can mean a lot of things.  Thus, the ‘best’ marketing strategy is relative; it depends on your business (your…

Launched more than 12 years back, Twitter made it to the top 10 social networking sites with over 800 million monthly active users and 1.3 billion registered members. The brand’s…

Be it finding meaningful associations or entry into social groups, customers ink their bodies permanently with brand tattoos for several reasons. Marketers and business owners can leverage the power of…

Given the power of design, not using it to design a brand can turn out to be an unaffordable mistake. Today designers are making the type (words) talk in ways…

Having a website can make or break your business. And not just having a website, but having a good website that is well designed, stands out from the competition, and…

What are the images that come floating to your mind when you think of burger branding? Is it the Onion Burger at Sid’s Dinner made with flattened meat and golden…

The gig economy is certainly growing. However, people have their doubts about its growth. With The United States inclining the most towards the growth of freelancers, the world is becoming…

Landing pages have excellent ROI (only if designed thoughtfully). There is always a catch: A landing page that engages with your target customer on a deeper level – to an…