The demand for cleaning services seems to be increasing every year. Is it because people get busier and busier and don’t have time to clean by themselves? Or perhaps they simply don’t want to spend the little free time they have on things like cleaning, doing groceries, sorting their finances, etc. and prefer to hire professionals?
Or maybe people became more sensitive to the state of their houses thanks to increased media coverage of chores in programs like Marie Kondo (new Netflix series, for those who don’t know) or Extreme House Cleaning on National Geographic… Whatever the reason is, cleaning services are on the rise. And, like any other business, they certainly need their branding to be done right.
How to Create a Unique Cleaning Company Logo?
Cleaning business logo design, just as any other logo, requires a concise idea of what you want to communicate to the world and how you want your company to position itself. No matter if your cleaning company caters to private households or commercial facilities, a snappy phrase and a memorable layout should catch the attention of your target audience.
Every professional cleaning service has something to stand out from its industry peers. It can be either the offered services that provide a competitive advantage or… a well-designed branding. We have compiled a list of ideas for you to create a unique logo and inspire you to nail your cleaning business branding.
1.Make It Friendly and Cozy
We all know how unsettling it can be to open the door to strangers and let them in. A friendly approach channels the concept of hospitality and trust, making reserved customers feel more comfortable with cleaning staff polishing their sweet homes. This logo design not only pictures a silhouette of a house on a dark background but also features a colorful, cheerful smile that sends a friendly message.
A mop with a bucket, a broom and rubber gloves – what thoughts pop up in your head? Right, you instantly start thinking about cleaning. Using elements and symbols that remind the viewer of your services or industry will immediately correctly position your company in the customer’s mind.
The example above demonstrates how, without using too many details, colors or text, you can create a perfect logo. With only two colors, a timeless combo of black and white, and a squeegee that substitutes for a letter “T”, the logo can potentially become as iconic as the Vans trademark.
3.Play with Slogans
‘Love Your Home Again’ is a slogan that speaks to almost everyone’s hearts. Partly due to the fact that it talks about love – an emotion. Partly because it uses the word ‘your’ – speaks directly to the customer. Partly thanks to the reference to the past – you loved your home in the past, and now try to love it again. And last but not least, because it refers to home, not a house. If this isn’t the most touching cleaning company slogan you’ve ever heard, please contact DesignBro to show us a better one.
4.Play with Associations
Colors, shapes, and patterns contribute equally to a successful and powerful cleaning service logo design. We all associate cleaning with water, bulbs or freshness. What better colors are there to represent it other than blue and white? In terms of patterns, the ones that will show the biggest reference to water and freshness are waves and flowing lines. Just have a look at your laundry product packaging. You’ll probably find them on there. Creating an interesting and eye-catching logo doesn’t need to involve a crazy new color invention or pattern innovation. Your cleaning logo can be clean and at the same time exceptional.
If you are a cleaning company searching for a place to design your logo, you’re at the right spot. DesignBro can help you create an original and eye-catching logo for an affordable price. Just contact us! :)
Besides having grown up in the design Industry, Christiaan has advised some of the world’s largest companies on their branding & packaging designs. Has been the resident judge for design awards, and has spoken at numerous global design & marketing events. Christiaan founded the London office of the award-winning Cartils agency, and has founded the DesignBro.com platform.