Brand marketing is one of the most important elements of any business. However, not many companies have got it entirely right. Quite a number of companies consider the primary marketing…
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Pronunciation: daw – kyoo – muhnt ma – nuhj – muhnt Definition Document management or document management system (DMS) refers to the use of a computer system and automated software…
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Digital transformation is a term that defines a change in a business or product brought to the same by embedding new technologies which optimize the business operations and drive growth…
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Metadata is the underlying definition or the crisp description of what a specific file holds within it (which is called data). Metadata is specific information about the data regarding length,…
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In the simplest term, branding strategy is a collaborative effort taken by a team to understand what is the goal of their brand and how to reach that goal. The…
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The term ‘branding design’ and ‘logo design’ have been used interchangeably, and it could not be more incorrect and harmful to a brand. The branding design does not simply start…
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According to Marty Neumeier, a brand is a person’s gut feeling about an organization, person, or company. This is influenced by their visual aesthetic, the sound of their messaging, and…
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Brand management is the creation and execution of approaches designed to spread brand awareness and strengthen consumers’ perception of the specific brand. “Brand is just a perception, and perception will…
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