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The term sales enablement refers to the process of providing a company’s sales team with the right resources to turn leads into sales more frequently. A company may include information,…

The term marketing technology aka Martech refers to technological tools used for varied marketing purposes, which range from advertising to social media management to SEO and marketing automation. “As the…

Business leaders, brand experts, companies, and agencies do not agree on one definition of brand storytelling. Here is how DesignBro defines the term: The use of narrative techniques to communicate…

An asset library is an online storehouse that enables brands to store, retrieve, source, share and manage digital files. An asset library can store any type of digital file safely,…

“Creative automation can be applied to help marketers and creatives in the industrial and manufacturing industries remain nimble and ready for anything.” Industry Today Definition Creative automation is the use…

The process of sourcing, storing, creating, editing, managing, and delivering information in any form or medium is referred to as content management. Content management is known by various names in…

Pronunciation: di – juh – tuhl rites ma – nuhj – muhnt Definition Digital Rights Management (DRM) is an extensively used and trusted mechanism for protecting and restricting the use…

The distinct personality a brand embraces during its communications is referred to as the brand voice.  A unique brand voice brings consistency across various communication channels. The brand voice is…

Brand recognition is when a brand effectively leverages its branding elements and it results in an extent to which target demographics recognize the brand based on these elements and other…

Collaboration tools are two or more applications, platforms, or software brought together to level up in terms of performance and efficiency. Also known as online collaboration tools, these tools work…