The term sales enablement refers to the process of providing a company’s sales team with the right resources to turn leads into sales more frequently. A company may include information,…
Christiaan
Christiaan
Besides having grown up in the design Industry, Christiaan has advised some of the world's largest companies on their branding & packaging designs. Has been the resident judge for design awards, and has spoken at numerous global design & marketing events. Christiaan founded the London office of the award-winning Cartils agency, and has founded the DesignBro.com platform.
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The term marketing technology aka Martech refers to technological tools used for varied marketing purposes, which range from advertising to social media management to SEO and marketing automation. “As the…
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Business leaders, brand experts, companies, and agencies do not agree on one definition of brand storytelling. Here is how DesignBro defines the term: The use of narrative techniques to communicate…
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An asset library is an online storehouse that enables brands to store, retrieve, source, share and manage digital files. An asset library can store any type of digital file safely,…
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“Creative automation can be applied to help marketers and creatives in the industrial and manufacturing industries remain nimble and ready for anything.” Industry Today Definition Creative automation is the use…
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The process of sourcing, storing, creating, editing, managing, and delivering information in any form or medium is referred to as content management. Content management is known by various names in…
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Pronunciation: di – juh – tuhl rites ma – nuhj – muhnt Definition Digital Rights Management (DRM) is an extensively used and trusted mechanism for protecting and restricting the use…
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The distinct personality a brand embraces during its communications is referred to as the brand voice. A unique brand voice brings consistency across various communication channels. The brand voice is…
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Brand recognition is when a brand effectively leverages its branding elements and it results in an extent to which target demographics recognize the brand based on these elements and other…
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Collaboration tools are two or more applications, platforms, or software brought together to level up in terms of performance and efficiency. Also known as online collaboration tools, these tools work…