The introduction of Funky Buddha’s new vibrant and dynamic brand design perfectly conveys the funky spirit that is synonymous with the Funky Buddha brand,” said John Linn, Marketing Director, Funky Buddha & Constellation Brands.
Funky Buddha, the Florida-based craft brewery, recently revealed its vibrant new branding which “radiates funk” like never before. Bearers of funk, the craft brewery also bragged about its Florida roots and a care-free spirit. The redesign will be visible across its entire range of products including beer and seltzer.
Moxie Sozo, the Colorado-based branding agency, came up with the entire branding idea. The main visual element of the new design is the iconic mandala. Each flavor is represented by different graphic symbols surrounding the mandala to bring out their distinct personalities.
“The introduction of Funky Buddha’s new vibrant and dynamic brand design perfectly conveys the funky spirit that is synonymous with the Funky Buddha brand,” said John Linn, Marketing Director, Funky Buddha & Constellation Brands. “The goal of the new brand refresh was to create and emulate the story around Funky Buddha while gaining better brand visibility on shelves at the consumer level.”
The amazing artwork will not only be limited to the packaging but will be seen across Funky Buddha brand assets including their website, social and digital media, advertising and merchandise. The Florida-based brewery also promised to run funky digital videos which will be available across major social media platforms all through the summers.
The new branding will also be seen in Funky Buddha’s new products including the latest, the Void Shaker. Aged in High West Distillery barrels, the Void Shakers are a mix of dark and complex stout beers.
Founded by Brothers Ryan and KC Sentz 10 years ago at a small brewpub in Boca Raton, Florida, Funky Buddha has today become a name synonymous with “funk and good vibes.” The brothers were tired of standard beer and wanted to create something different. In their quest for unique flavors, the brothers started whipping up unique ales. The full-flavored beer which is brewed from extremely high-quality ingredients forms the basis Funky Buddha.
Available across the state of Florida and the Southeast United States, Funky Buddha products remain the number one multi-variety beverage alcohol company in the U.S. Funky Buddha products can brag about joining Constellation Brands Family which includes the Corona Extra, SVEDKA vodka and Robert Mondavi Wines along with 100 other premium brands spread across America.
PJ has a background in management consulting and software development. At DesignBro, he combines both. Personal favorite brand of PJ is Jeep.