The new visual identity primarily focuses on the ‘endless inspiration’ of Pinners.
Pinterest, the image sharing platform, has unveiled an unconventional new brand identity which aims to put ‘Pinners’ and their worlds at center stage. The new visual identity of the brand has been well accepted by sections within the media.
Though Collages seem to be ‘L’air du temps’ at the moment especially among big brands, the art form is very well suited for Pinterest. The image sharing platform has used the art form for its new visual identity.
Titled “Endless Inspiration,” the company’s new brand identity will be rolled out in phases this year.
Made Thought, a design-focused creative house, was responsible for the project. The aim of the project was to put the focus on Pinners from across the world by transcending geography, culture, race and language.
“We made the Pinners – and their shifting spectrum of interests and dreams – the center stage of the brand. We collided and collaged different worlds into ever-evolving tableaux – to suggest the beauty and possibilities of inspiration,” mentioned Made Thought on their official website.
The art direction appears to be fun and exciting, thanks to the use of varied color schemes rather than a fixed color palette. “Colors were to be derived not from a set palette, but dynamically, from an inspiration source which would radiate its personality all around it,” mentioned Made Thought.
The creative agency also assigned font foundry Grilli Type to create a new font for Pinterest. Grilli Type can be credited for creating the Chirp font for Twitter which was introduced in January. The new sans-serif typeface is both creative and futuristic.
According to Made Thought, “A partnership with Grilli Type resulted in a specially drawn typeface, one that combines playful touches of humanity with a literal lean into the future – suggesting all the fun to come.”
“If someone’s takeaway is inspiration, then we have succeeded,” said Pinterest Design Director Andreas Helin in a statement. “We want people to walk away thinking, ‘I just got really inspired,’ or, ‘It got me to think in new ways.’”
Alistair Webb, Creative Director, Made Thought said, “We set out to give Pinterest a brand identity as fluid, personal and creative as its own platform – driven by meandering choices of the user and their ever-evolving dreams of what might be.”
With the launch of its new brand identity, Pinterest wishes to attract more people from around the world for “inspiring a better future.”