Renaulution: When A New Logo Was Born

by PJ Hoogendijk
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Renault Announces New Diamond Logo

With the introduction of the new logo, Renault has joined some of the elite carmakers in the world who have recently changed their brand image.

French automaker giant Renault, revealed a new diamond logo back in March. The new logo proved to be an extension of the diamond shaped insignia launched in 2015 and well liked by the audience. Introduced in 1925, the iconic diamond design remained with the auto giant ever since. According to a company blog, the 2015 version of the diamond logo was “under study” from 2019. Gilles Vidal, the company’s design director was the one responsible for the fantastic new logo. “The Renault 5 was for us a formidable testing ground,” Vidal mentioned in the blog. “In the view of the enthusiasm and the very positive feedback we received about the logo, we decided to launch it.”

Evolution of Renault Logo: 1900 – 2021

The new visual identity of the automaker consists of two intertwined lines that resemble a diamond. The shape evokes the iconic 1972 design which remained with Renault for over 20 years. The new logo, according to Vidal, will gradually be introduced across all models by 2024.

Renault’s new insignia can be seen across media platforms and TV ads.

“Well, we’re thinking of a new logo since the brand is launching its Renaulution, we felt it was time to change the logo and give it values that would carry the brand forward,” said the 48-year-old design director.

“The diamond shape is a very strong symbol. It hasn’t changed since 1925, so that’s a very strong icon, a recognition element for the brand – very challenging to make it evolve. The logo is a mix between heritage and projecting the brand into the future,” he further added.

Revealed during Renaulution, the new diamond shaped logo sits proudly on the Renault 5 prototype’s front grill. The new logo is also being termed as “Nouvelle vague” since it brings something new, modern and vibrant. The 2015 version appeared complex with readability issues; but, the new minimalist version makes the logo appear “L’air du temps” and without any readability issues.

With the introduction of the new logo, Renault has joined some of the elite carmakers in the world who have recently changed their brand image. From Kia and BMW to Volkswagen and Audi, all have redesigned their logos to keep up with the changing times. 

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