“It is a clever packaging design that aims to use energy resources more efficiently, take up less space than its counterparts, to minimize the need for extra plastic and cardboard,” says designer Elif Bulut
Designed by Elif Bulut, an Istanbul-based industrial designer, Standbox is a sustainable shoebox that eliminates the use of plastic or paper bags.
“It is a clever packaging design that aims to use energy resources more efficiently, take up less space than its counterparts, to minimize the need for extra plastic and cardboard,” says Bulut. The packaging design is a combination of a shoebox, shoe display, and bag.
While the design is based on a simple idea, it truly reflects the designer’s amazing insights and ingenuity. Standbox shoeboxes are made from organic and eco-friendly materials which produce extremely low waste and saves on space.
Additionally, it allows manufacturers to distribute more products efficiently, reducing the carbon footprint.
After it serves its purpose of packaging, it can create a new life cycle by serving a completely different purpose. Apart from it being designed to be long-lasting, the shoe carrier looks extremely stylish and luxurious.
One of the key features of Bulut’s design is its unmatched detailing. A closer look at the design enables one to realize the detailed thought that has gone behind designing the Standbox. From the environment to manufacturers to consumers, Bulut has put in a lot of care to design one of the most authentic products in recent times.
“Standbox is a shoebox that can protect, carry, and present shoes. Thanks to its form, it is smaller than its counterparts and has the potential to display shoes on top of each other,” writes Bulut.
“It provides energy and space savings to its manufacturer, seller, and user during production, distribution, and storage stages. The manufacturer can distribute more products at once so that the carbon footprint drops; the seller and user do not need an extra plastic organizer to store and present the shoe. Unlike other shoeboxes, it can be carried on its own without the need for a plastic or a paper bag.”
While the world is striving to reduce greenhouse emissions and signing climate agreements to reach carbon neutrality by mid-century, Bulut’s simple innovation might hold an important answer. Bulut’s design points towards thinking about simple things and using what is readily available to counter bigger threats.
Image Credit: Featured Image, Elif Bulut
PJ has a background in management consulting and software development. At DesignBro, he combines both. Personal favorite brand of PJ is Jeep.
