Branding

Humans are attracted to anything and everything with a strong visual effect. As a successful entrepreneur, I can vouch for this fact and there’s no two ways about it. When…

We live in a consumer-driven society. From the moment we wake to the moment we go to sleep, brands are vying for our attention. But what makes us choose to…

As any entrepreneur will attest to, building brand awareness is an essential step in building a successful business.It can be done through various means, including advertising, social media marketing, and…

Color psychology plays a crucial role in marketing and branding as it prompts the customers to notice a brand, making it an enthralling and controversial subject. While the term is…

Did you know that almost 93% of buyers make their purchase decisions depending on a brand’s visual identity? With a whopping figure like that, it makes sense to choose the…

Running a business today is way more challenging than it used to be even five years back. From consumer tastes to industry standards, business trends are changing all the time,…

When you search for something online, do you “search it” or “Google it?” Do you get a “photocopy” of a document or “Xerox?” Thanks to their superior brand positioning strategies,…

Gifts are just things that you give someone, but they are so much more than just things. Gifts are a way of showing love, care, warmth, and support for your…

You just designed a fantastic-looking logo, and that new company website looks fantastic! Well, congratulations! But, before you go ahead, have you considered putting all your brand elements together in…

Entrepreneurs and business owners invest a significant amount of time and money into developing the perfect logo, website, typography, and varied marketing materials. Over time, businesses become inconsistent, as far…