Did you know that almost 93% of buyers make their purchase decisions depending on a brand’s visual identity? With a whopping figure like that, it makes sense to choose the…
Branding
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Running a business today is way more challenging than it used to be even five years back. From consumer tastes to industry standards, business trends are changing all the time,…
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When you search for something online, do you “search it” or “Google it?” Do you get a “photocopy” of a document or “Xerox?” Thanks to their superior brand positioning strategies,…
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Gifts are just things that you give someone, but they are so much more than just things. Gifts are a way of showing love, care, warmth, and support for your…
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You just designed a fantastic-looking logo, and that new company website looks fantastic! Well, congratulations! But, before you go ahead, have you considered putting all your brand elements together in…
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Entrepreneurs and business owners invest a significant amount of time and money into developing the perfect logo, website, typography, and varied marketing materials. Over time, businesses become inconsistent, as far…
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Hundreds of blogs, videos, and podcasts are created on a daily basis, explaining the importance of branding. Effective branding not only increases visibility but also plays an important role in…
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Every culture and generation witnesses certain artistic elements that do not gain recognition until they become extinct. Famous artists like Vincent van Gogh, for example, did not receive appreciation for…
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You can gift-wrap them, or maybe just put them in a paper box; you can give them to someone or buy them for yourself. What am I talking about? I…
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From a serial killer’s last words to shoes that can be paired with smartphones, here are some jaw-dropping facts about Nike you didn’t know! Nike, the #1 brand in the…