Branding

Did you know that almost 93% of buyers make their purchase decisions depending on a brand’s visual identity? With a whopping figure like that, it makes sense to choose the…

Running a business today is way more challenging than it used to be even five years back. From consumer tastes to industry standards, business trends are changing all the time,…

When you search for something online, do you “search it” or “Google it?” Do you get a “photocopy” of a document or “Xerox?” Thanks to their superior brand positioning strategies,…

Gifts are just things that you give someone, but they are so much more than just things. Gifts are a way of showing love, care, warmth, and support for your…

You just designed a fantastic-looking logo, and that new company website looks fantastic! Well, congratulations! But, before you go ahead, have you considered putting all your brand elements together in…

Entrepreneurs and business owners invest a significant amount of time and money into developing the perfect logo, website, typography, and varied marketing materials. Over time, businesses become inconsistent, as far…

Hundreds of blogs, videos, and podcasts are created on a daily basis, explaining the importance of branding. Effective branding not only increases visibility but also plays an important role in…

Every culture and generation witnesses certain artistic elements that do not gain recognition until they become extinct. Famous artists like Vincent van Gogh, for example, did not receive appreciation for…

You can gift-wrap them, or maybe just put them in a paper box; you can give them to someone or buy them for yourself. What am I talking about? I…

From a serial killer’s last words to shoes that can be paired with smartphones, here are some jaw-dropping facts about Nike you didn’t know! Nike, the #1 brand in the…