Branding

Rebranding remains a chief weapon in the hands of big firms when it comes to repositioning the brand in the marketplace. From Pfizer to Dunkin’ Donuts, all have successfully rebranded…

As per research conducted by Seoul International Color Expo, around 85% of the participants (consumers) consider color as the biggest factor while selecting a product. Furthermore, 92% assure that they…

In a world that has thousands of brands, all ready to prove how they excel, it is imperative to decide how your business will stick out.  An essential part of…

In the past, getting your brand noticeable wasn’t so complicated. You only had to run ads on television and ensure you provide products and services people need, and you’d be…

“A brand is no longer what we tell the customers it is – it is what customers tell each other it is.”– Scott D. Cook Most companies exist to make…

Non-Luxury Brands: While creating a new brand, we want to provide our best to the customers. Moreover, we work our best to reach our potential customers; through Instagram, Facebook Groups,…

We humans chase evolution. No, I am not talking about ape to human evolution – but about how our thought process evolves with time. And as marketers, we ensure that…

The world today is bombarded with information overload. The line between real and fake is getting slimmer as we speak, which is why brands must strive to be authentic and…

Colors have been around and will be without end or beginning. And sure, as designers, we do understand the importance of colors and a good color combination. Howsoever, most of…

I have earned a lifetime membership in a restaurant on the grounds of “customer loyalty.” Consequently, they bump up my reservations, provide numerous offers, and everything they can do to…