Branding

Each educational institution – whether it is an ordinary school, a university, or even specialized specialists, has its own “face” – a kind of brand that positions it in the …

Humans are attracted to anything and everything with a strong visual effect. As a successful entrepreneur, I can vouch for this fact and there’s no two ways about it. When …

We live in a consumer-driven society. From the moment we wake to the moment we go to sleep, brands are vying for our attention. But what makes us choose to …

As any entrepreneur will attest to, building brand awareness is an essential step in building a successful business.It can be done through various means, including advertising, social media marketing, and …

Color psychology plays a crucial role in marketing and branding as it prompts the customers to notice a brand, making it an enthralling and controversial subject. While the term is …

Did you know that almost 93% of buyers make their purchase decisions depending on a brand’s visual identity? With a whopping figure like that, it makes sense to choose the …

Running a business today is way more challenging than it used to be even five years back. From consumer tastes to industry standards, business trends are changing all the time, …

When you search for something online, do you “search it” or “Google it?” Do you get a “photocopy” of a document or “Xerox?” Thanks to their superior brand positioning strategies, …

Gifts are just things that you give someone, but they are so much more than just things. Gifts are a way of showing love, care, warmth, and support for your …

You just designed a fantastic-looking logo, and that new company website looks fantastic! Well, congratulations! But, before you go ahead, have you considered putting all your brand elements together in …