The world today is bombarded with information overload. The line between real and fake is getting slimmer as we speak, which is why brands must strive to be authentic and…
Branding
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Colors have been around and will be without end or beginning. And sure, as designers, we do understand the importance of colors and a good color combination. Howsoever, most of…
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I have earned a lifetime membership in a restaurant on the grounds of “customer loyalty.” Consequently, they bump up my reservations, provide numerous offers, and everything they can do to…
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No matter what people tell you they think about you, there is always a little bit of something they leave behind the closed doors of their mind. That exact ‘little…
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When it comes to building your brand identity, it is best left to creative and professional brand designer – who know the art of giving your brand the visibility it…
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The Internet has connected the entire world in a mesh of global, decentralized content and service providers. Any content or service you offer has a global reach thanks to the…
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Brand hierarchy (a.k.a brand architecture) refers to the organization of brand elements as an attempt to use corporate brand equity to increase brand recognition. It summarizes the branding strategy by…
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In the last few months during the Coronavirus outbreak, many of us have had to come accustomed to remote working. With this came a pile of protocols, tools, and much…
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Today, craft beers have become the next big trend. Believe it or not, in the U.S. alone, there are now over 3,000 craft breweries. Microbreweries and brewpubs have become a…
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The Reasons Why You May Need a Logo Redesign Imagine this scenario. You have created a well thought out logo design for your brand, one that you believe is…
