The world today is bombarded with information overload. The line between real and fake is getting slimmer as we speak, which is why brands must strive to be authentic and …
Branding
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Colors have been around and will be without end or beginning. And sure, as designers, we do understand the importance of colors and a good color combination. Howsoever, most of …
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I have earned a lifetime membership in a restaurant on the grounds of “customer loyalty.” Consequently, they bump up my reservations, provide numerous offers, and everything they can do to …
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No matter what people tell you they think about you, there is always a little bit of something they leave behind the closed doors of their mind. That exact ‘little …
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When it comes to building your brand identity, it is best left to creative and professional brand designer – who know the art of giving your brand the visibility it …
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The Internet has connected the entire world in a mesh of global, decentralized content and service providers. Any content or service you offer has a global reach thanks to the …
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Brand hierarchy (a.k.a brand architecture) refers to the organization of brand elements as an attempt to use corporate brand equity to increase brand recognition. It summarizes the branding strategy by …
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In the last few months during the Coronavirus outbreak, many of us have had to come accustomed to remote working. With this came a pile of protocols, tools, and much …
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Today, craft beers have become the next big trend. Believe it or not, in the U.S. alone, there are now over 3,000 craft breweries. Microbreweries and brewpubs have become a …
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The Reasons Why You May Need a Logo Redesign Imagine this scenario. You have created a well thought out logo design for your brand, one that you believe is …
