Small Business Tips

Custom merchandising is not only about generating revenue or taking your brand to the next level! While you may think of custom merchandising as a new revenue stream, entrepreneurs and…

Having a strong presence online is a must if you want your business to succeed in the modern world. More and more people depend on available resources online when they…

Success and financial status of a business aren’t calculated solely by the amount of revenue it earns. Assets, including intellectual property, do determine a brand’s net worth. Sadly, many business…

Times are changing and many people want to be their own boss and be in charge of their actions. They want to run a business that’ll give them the flexibility…

“Once my business is up and running, I’ll start investing in brand building.” Does this sound familiar? The fact is most small business owners focus on marketing and building sales…

All it takes is a spark, a moment of inspiration for a great idea to take shape in your mind. Artists, scientists, and of course, entrepreneurs are always on the…

Branding on social media has become more important than ever due to the increasingly competitive digital age. Brands are looking to create a strong online presence in order to keep…

Ever wondered what that bitten apple on the iconic Apple logo represents? Many theories run around the fact that it depicts the forbidden fruit from the “Tree of Knowledge” in…

We’ve all been hit by the pandemic – physically, emotionally, psychologically, socially, and of course, financially.  Much like the individuals, several businesses and organizations have borne the brunt of this…

Carolyn Davidson designed a logo for a budding company which was allegedly a result of structured efforts and seventeen hours. However, her client, the founder of the company, Phil Knight,…