Small Business Tips

While no one can disregard the power of online marketing in today’s digital world, some old school advertising mediums are still alive and active. For example, brochures continue to work…

If you’re reading this blog, there’s a good chance that you’re planning to start something of your own in the New Year. While you might be considering several business prospects…

From Nike to KFC, every iconic brand comes with its unique story of origin. A clothing line that dominates today’s fashion world and department stores may have begun as a…

With more than 500,000 brands in the world, it is safe to say that brand identity is important; we know that. The questions are: how important is it, and what…

Memes are funny, popular, and very easy to consume. Artistic memes are the latest trend that people don’t seem to get enough of. The reason for their popularity lies in…

Content production may seem like a simple process that involves generating an idea, writing an article, checking SEO, and publishing. But this is rarely the case. If you’re working with…

So, you’ve just set up a new garage business. You found a good location, found your business partners and contractors, acquired the necessary equipment, and now the only thing that’s…

If there’s one thing no small business owner wants to be without, it’s customers. And if your company is not visible online, then you’re probably losing out on at least…

Public relations is an essential component of a business’s marketing campaign and overall reputation. An excellent public relations strategy can create a positive public perception of your brand using various…

The last couple of years have been tough! The COVID-19 menace took the world by surprise; governments around the world were forced to impose lockdowns, impacting global trade and commerce…