Small Business Tips

Branding on social media has become more important than ever due to the increasingly competitive digital age. Brands are looking to create a strong online presence in order to keep…

Ever wondered what that bitten apple on the iconic Apple logo represents? Many theories run around the fact that it depicts the forbidden fruit from the “Tree of Knowledge” in…

We’ve all been hit by the pandemic – physically, emotionally, psychologically, socially, and of course, financially.  Much like the individuals, several businesses and organizations have borne the brunt of this…

Carolyn Davidson designed a logo for a budding company which was allegedly a result of structured efforts and seventeen hours. However, her client, the founder of the company, Phil Knight,…

Video has proven to be an incredibly effective marketing tool, kicking out blogs and infographics from the leading position when it comes to the media used in content strategy. Demand…

The world is increasingly going digital, and trade is drifting from physical stores to online stores. The number of ecommerce shoppers keeps climbing every year. At the moment, in 2021,…

Understanding how people think and why they think what they think is the real secret behind businesses that have become successful. This article can guide you in launching a successful…

According to Steve Jobs, “Design is not just what it looks like and feels like. Design is how it works.”  As per Digital Appeal, “75% of people form their opinion…

Amazon sellers are on their way to becoming – or already are – entrepreneurs. Having said that, on this path a seller faces numerous challenges, but the core of all…

Building a brand from scratch is not an easy task. As a small business your focus should be on standing out from the crowd. You must develop your own ideas…