Success and financial status of a business aren’t calculated solely by the amount of revenue it earns. Assets, including intellectual property, do determine a brand’s net worth. Sadly, many business …
Small Business Tips
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Times are changing and many people want to be their own boss and be in charge of their actions. They want to run a business that’ll give them the flexibility …
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“Once my business is up and running, I’ll start investing in brand building.” Does this sound familiar? The fact is most small business owners focus on marketing and building sales …
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All it takes is a spark, a moment of inspiration for a great idea to take shape in your mind. Artists, scientists, and of course, entrepreneurs are always on the …
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Branding on social media has become more important than ever due to the increasingly competitive digital age. Brands are looking to create a strong online presence in order to keep …
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Ever wondered what that bitten apple on the iconic Apple logo represents? Many theories run around the fact that it depicts the forbidden fruit from the “Tree of Knowledge” in …
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We’ve all been hit by the pandemic – physically, emotionally, psychologically, socially, and of course, financially. Much like the individuals, several businesses and organizations have borne the brunt of this …
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Carolyn Davidson designed a logo for a budding company which was allegedly a result of structured efforts and seventeen hours. However, her client, the founder of the company, Phil Knight, …
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Video has proven to be an incredibly effective marketing tool, kicking out blogs and infographics from the leading position when it comes to the media used in content strategy. Demand …
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The world is increasingly going digital, and trade is drifting from physical stores to online stores. The number of ecommerce shoppers keeps climbing every year. At the moment, in 2021, …
