From Google to Apple and from Burger King to Harley Davidson, all have seen some of their products fail. While it is true that these are some of the most …

Brands around the world spend sleepless nights in creating the perfect logo that would not only enhance their brand image but also convey unspoken messages perfectly to potential customers. But, …

Brand mascots have the power to communicate the most complicated messages in the simplest way possible: how do they manage to do it? Is there a secret to brand mascots? …

Logos are the face of a brand! Logos are memorable and have the ability to set your brand apart from the crowd. I will explore the best possible color logo …

Building a brand from scratch is not an easy task. As a small business your focus should be on standing out from the crowd. You must develop your own ideas …

The world today is bombarded with information overload. The line between real and fake is getting slimmer as we speak, which is why brands must strive to be authentic and …

If done right, a real estate business can grow immensely. Yes, the pandemic has shown real estate its true rock bottom – similar to every other industry and business. However, …

Colors have been around and will be without end or beginning. And sure, as designers, we do understand the importance of colors and a good color combination. Howsoever, most of …

Yellow, the color of the sun, inspires joy, energy and optimism, which is why top brands across the globe have chosen the color as their brand identity. I have curated …

I have earned a lifetime membership in a restaurant on the grounds of “customer loyalty.” Consequently, they bump up my reservations, provide numerous offers, and everything they can do to …