With scientists at Kellogg discovering ways to reduce the air from its boxes while still protecting the product inside, the company expects to strip out 700 tones of carbon from…
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After previously using just a wordmark, Google Fiber launched its new insignia to “represent being fast, fairly priced, reliable, and open” Google Fiber recently launched its new logo for Fiber…
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Keeping up with the demand for sustainable packaging, some of the world’s largest brands have announced their intentions to evolve their packaging to the next level. The Covid-19 menace have…
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In the past, getting your brand noticeable wasn’t so complicated. You only had to run ads on television and ensure you provide products and services people need, and you’d be…
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The decoy effect – a cunning marketing strategy used by marketers to influence you into buying what they want. In this article, I will explore what the decoy effect is…
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“These days people are taking a hard look at what they are doing in their lives and how they can seize an opportunity to be less wasteful,” says Rebecca Prince-Ruiz,…
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The world is increasingly going digital, and trade is drifting from physical stores to online stores. The number of ecommerce shoppers keeps climbing every year. At the moment, in 2021,…
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Understanding how people think and why they think what they think is the real secret behind businesses that have become successful. This article can guide you in launching a successful…
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Love them or hate them, a slogan is still very much part of a modern brand and branding. A great slogan can do wonders for your brand. It can stay…
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Billionaire businessman Peter Thiel states branding as one of the 5 key characteristics needed to create a monopoly in business. Yes. Branding. In his Stanford talk ‘Competition is for losers’ Peter…
