The novel COVID-19 has altered our lives in so many ways. From hustling daily to working from home, from visiting restaurants to eating home cooked food, from parties to in-home…
Branding
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Are you planning to start a new business? Are you rebranding an existing business? Then I have some good news – your search stops here! This ultimate consists of in-depth…
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The jewelry industry, just like many other industries, is dynamic and fast evolving. Almost all leading and standard jewelry brands have their online portals to allow customers to browse products…
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Rebranding remains a chief weapon in the hands of big firms when it comes to repositioning the brand in the marketplace. From Pfizer to Dunkin’ Donuts, all have successfully rebranded…
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As per research conducted by Seoul International Color Expo, around 85% of the participants (consumers) consider color as the biggest factor while selecting a product. Furthermore, 92% assure that they…
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In a world that has thousands of brands, all ready to prove how they excel, it is imperative to decide how your business will stick out. An essential part of…
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In the past, getting your brand noticeable wasn’t so complicated. You only had to run ads on television and ensure you provide products and services people need, and you’d be…
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“A brand is no longer what we tell the customers it is – it is what customers tell each other it is.”– Scott D. Cook Most companies exist to make…
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Non-Luxury Brands: While creating a new brand, we want to provide our best to the customers. Moreover, we work our best to reach our potential customers; through Instagram, Facebook Groups,…
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We humans chase evolution. No, I am not talking about ape to human evolution – but about how our thought process evolves with time. And as marketers, we ensure that…
