The waves of the ocean, the cool mountain breeze, or Beethoven’s hauntingly beautiful “Moonlight Sonata” have something in common – a deep feeling of calmness. These feelings that arise from…
Industry Thoughts
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Let me start by asking a very simple question to you: Is there a right time to start a business? Well, whether you start today, tomorrow, or in ten years,…
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Starting your own business can be a great idea if you know where to set it up. While it is true that most cities, big or small, across America are…
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March 2020—the alarm bell suddenly rang and businesses across the world were forced to shut down. Employees were asked to stay at home with an uncertain future staring down at…
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Puma, one of the leading sports brands in the world, manufactures some of the best athletic footwear and accessories. We will explore the brand’s history, logo, color and brand positioning…
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L’Oréal, the undisputed leader of the beauty industry, has been setting high standards with its branding, marketing, packaging design, and above all, products. L’Oréal has made it this far not…
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Web designers often create web pages without consideration for people with disabilities. For example, they might use a small font size for their projects’ webpage content just because they believe…
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Consumer behavior is constantly evolving. Now, in the wake of the pandemic, habits have changed even further—and faster. With every year that passes, mobile app usage grows exponentially. This means…
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Marketing is the best way to convey your value proposition to the public in a fun and entertaining way. Different marketing strategies use certain forms of communication to trigger specific…
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The decoy effect – a cunning marketing strategy used by marketers to influence you into buying what they want. In this article, I will explore what the decoy effect is…
