A big warm smile can act as a key facial feature that opens many doors. However, not all humans are gifted with perfect, sharp-white teeth. Such things should not be taken for granted as the tiniest habits can harm even the most flawless teeth.
Thanks to modern practices in dentistry, any unhealthy teeth conditions can be cured. Nowadays, more and more people go for preventive dentistry, but whether preventive or actual treatment, this is where the prominence of dental services chime in.
If you are reading this article, you are probably a dentist looking for a proper logo. Luckily for you, you have come to the right place. In this post, we will be sharing some tips on how you can create a unique and memorable logo for your dental service.
How to Create Your Own Dental Logo
Creating a logo design takes time, and creating a catchy one is going to take even more. However, if you are in need of some great dental logo design advice, our team of professional designers are here to help you. Be sure to follow our tips so that by the end of this article, you’ll have a clear picture of how to make your business logo stand out from the rest of the dental industry.
Know Your Target Customers
Understanding the needs of your potential customers and appealing to them is the key to attracting a greater audience to your dental services. But how can you identify these needs? First of all, you can start by creating your own buyer persona template.
A buyer persona is a general portrait that contains the characteristics of your potential customers. You can create this portrait by conducting research throughout your services.
You can begin by answering the following questions:
- Who are your customers? Are they kids, adults, or the elderly?
- What kind of services do you provide (bonding, gum surgery, teeth whitening, preventive dentistry, etc.)?
- Why do people go to the dentist?
The above are just a few examples to the basic consumer research questions you will need to know the answers to. But, feel free to make your own list of questions that you consider to be most appropriate and relevant to you. Once done, your buyer personas will become clearer, which will eventually help you when it comes to designing a logo that truly speaks to and resonates with your target audience.
Stick to a Simple Dental Logo Design
For a successful dental logo, simplicity will be the best strategy. While you may think that classical designs are a bit too cliché, sometimes the most trendy design ideas may not be the greatest choice. Trends are always changing with time, therefore a design that is considered modern today could end up out-dated in the next. Unless you are considering redesigning your dental logo every few years, it may be a safer choice to stick to a classic design that will retain its appeal for the long term.
At the same time, make sure to not stick to overused templates that are too similar to one another. This will make it harder for consumers to not only remember your logo but also to be able to differentiate it from other dental services. Simply, what we are trying to say here is to make your logo simple.
For example, try going for the traditional tooth, lips or apple icon with an added modern touch. Such designs can give an instant hint to potential customers about the services you provide, and this will eventually stick to their memory.
Personalized Brand Logos
Personalized logos — should you use them or should you not? On the one hand, indicating your name accompanied by DDS can definitely help make your logo design more unique as the odds of coming across another dentist with the same name and a personalized logo design would likely be very low.
On the other hand, your name may make no impression on the audience unless you belong to a line of dentists whose practices are widely known. Nevertheless, whether you should or should not use a personalized logo will be up for you to decide. If you believe that a personalized logo will make your dental service more recognizable to your customers, then go for such a design. If not, it is also fine to leave it unpersonalized.
State theDentistry Services You Provide
The general presentation of your dental service can help attract a great base of potential customers. However, a specialized dental logo will speak directly to the customers who are in need of the services you practice and eliminate those who aren’t. To do this, you should shortly state what kind of dental specialist you are, for example:
- Pediatric Dentist
- Oral and Maxillofacial Surgeon
If you offer dental spa services, aim for a luxurious dental logo design as this will hint that these services are costly and won’t be suitable for people with limited budget. When it comes to logo design, honesty is the best policy, and prospective clients will appreciate it.
Make References to Your Location
If you aren’t going to be opening new offices or moving any time in the near future, indicating your location on the logo can be a helpful trick to use. Customers are lazy beings, and they like everything within walking distance. With a reference to your dental office’s location, you can possibly attract more prospective clients living within the vicinity.
Making references to the location will open more doors for creativity. This does not mean that you have to indicate your actual address or state the city or district. Instead, you can add a simple shape or symbol that refers to or is associated with the specified location.
A great idea could be adding a landmark symbol. When creating a location-specific logo, there are many opportunities for you to play around and experiment with unique design elements. However, a recommended tip is to make it explicit, i.e., a customer has to be able to recognize the location reference at first glance. Show your logo to a person who doesn’t know where your office is and see if it is self-explanatory to them. Take a look at the image below for a great example of this point.
Evoke Positive Feelings with Your Dental Logo Design
Some people are afraid of going to the dentist, and these feelings are not exclusive to kids. This is why invoking positive feelings is important when it comes to your dental logo design. It can help inspire more people to opt for your services as you offer an enjoyable treatment.
Smiling kids, teeth, apples or anything on your logo can act as elements that represent the pain-free dental experience of your service. Simultaneously, you can also convey a similar message by adding the terms such as ‘happy’, ‘painless’, or ‘pleasant dentistry’. As logo designs have the power to shape your business’ destiny, such an element of the design can definitely help add to your reputation.
Choose a Memorable Dentistry-Related Icon
Dentistry-related icons — there’s not that many of them and often times, they may seem a bit cliché but don’t you worry. Even the most widely-used icon practices can possess a sense of uniqueness with the addition of minor elements.
For example, if your main icon is represented by a tooth and you are a dental clinic that offers emergency services, you may choose to add a red cross to clearly indicate the emergency aspect of your business. A minor change in color can ultimately enhance your logo design while also making it more relevant to your business.
However, when it comes to adding elements, it is important to not overdo it. Remember to choose only those that will be necessary to explicitly explain the essence of your service.
Colors Widely Used on Dental Logo Designs
Each color conveys a different message and subconsciously evokes certain feelings in humans. For example, red can relate to blood, danger, passion, or speed. Therefore, it would be wise to not to use red in your dental logo design, unless you want to indicate emergency services.
On the contrary, colors such as blue and green are associated with tranquillity, peace, freshness, and trust. With that being said, these may be the best color choices to use for dentistry. If you think about it, most dentistry-related designs today use green or blue as their main color.
However, if you want to add a pinch of creativity to your design, you may choose white, black or grey. These are neutral colors and can therefore help your logos appear more professional to your customers. Moreover, if your services are mainly focused on pediatric dentistry, feel free to experiment with bright colors. To top it off, you may use curvy fonts that look similar to children’s handwriting to clearly communicate that your services are targeted to young consumers.
Make You Logo Memorable
The faster a customer memorizes your logo, the longer he/she will eventually remember it. To make your dental logo more memorable to your customers, it is advisable to go for simple designs. If you have too much going on in your design, this can distract your customers’ attention. Understand that your logo will not only appear on the front door or your dental handouts. It will be used on multiple mediums therefore it is better to go for minimal designs.
There will be various situations where people will come across your logo; in some, they’ll have enough time to study your logo, butin others, they may only be able to take a second to glance at it. For example, this can be a driver who drives past your logo, notices it and gets interested. This is where memorization of your design will take place.
To test how well your brand design becomes engraved in their memory, choose several dental logos of your competitors and show yours and those to a person for 10 seconds. Then, ask the person to recall at least one of them. If that logo yours, then bravo! If not, think about what your design may lack and examine the elements of your competitors’ to see what they have done to make their design more memorable
Make sure your design is relevant your dental service
Relevance is a necessary aspect of dental logo designs. While you may be chasing the more creative designs, it is important to not be too carried away. The key to a successful design is not one that is extremely detailed or those that look like a grand piece of art. Rather, a successful design is one that resonates with your customers and what your business stands for.
At the end of the day, a creative design will serve no purpose if it isn’t representative of your dental service. So, make sure that each element remains cohesive to one another but also that every part of your design is highly related to the kind of dental service that you offer.
We at DesignBro do believe in you and your creativity. We have brainstormed and gone over the dental logo creation process several times ourselves, and we hope that after reading this post, you have discovered something new and valuable about dental logo designs which will further help you in making your own.
If you are a dental service seeking for help with your logo, do not hesitate to contact us. Our team of design experts are able to provide you with high-quality and professional logo design services. To find out how you can get started with your dental logo design, visit our website and fill in your inquiries.
Besides having grown up in the design Industry, Christiaan has advised some of the world’s largest companies on their branding & packaging designs. Has been the resident judge for design awards, and has spoken at numerous global design & marketing events. Christiaan founded the London office of the award-winning Cartils agency, and has founded the DesignBro.com platform.