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In the world of logo design, luxury logos are definitely one of a kind. You’ve probably come across many luxury logo designs before in your life and will most likely recognize a lot of them that will later be shown in this article.
When speaking of luxury logos, it is likely that you’re picturing a black or white logo background paired with some classy and elegant text. This tends to be one of the most common styles of luxury logo designs, and many of the globe’s biggest luxury brands have made use of them.
However, what’s interesting is that there’s so much more to luxury logo designs than just that. Luxury logos aren’t just about the use of Roman fonts and monochrome color schemes. While their appearance and style may seem too simplistic or repetitive to you, you’d be surprised as to how much thought and history there is that goes on behind the creation of these magnificent logos.
In this article, we’ll be taking you on a little journey to explore some of the best luxury logo design trends there are, and trust me, there’s more to this than just black and white logos.
Continue reading on to find out all about the different categories of luxury logos and what the symbolism behind each luxury logo design is.
Luxury Logo Design Trends
1) Diamond-themed Luxury Logos
The very first theme we have here is diamond-themed luxury logos. Jewelry brands often make use of this design trend as diamonds are of course the key symbol for their business. However, this doesn’t mean that the use of diamond shapes will make all luxury jewelry brands’ logos seem too similar to one another. In fact, there are many ways in which you can incorporate diamonds and still make your logo stand out from many others in the market.
Let’s take a look at a great example of this:
Buccellati, a jewelry brand based in Milan, Italy, has recently just reached its 100-year anniversary. The brand’s logo, as seen here, has a timeless feel to it which has allowed it to retain its elegant appeal for so long.
Within this design, a thin-looking font is used, and its the unique narrowness of this typeface that adds poise to the overall logo. If you look right above the brand’s name, you’ll see that there is an outline of a small diamond symbol that lies at the very center of the pendant.
While the diamond is rather hidden subtly, consumers will still be able to recognize that Buccellati is a jewelry brand, and this is because the pendant shape helps strengthen this message. Combined together, these shapes highly represent the brand’s unique style of jewelry – feminine, high-end, and highly-detailed.
This example truly shows that when choosing to include diamonds into your luxury logo, it isn’t necessary that you have to do so explicitly. Creating an abstract shape of it or simply including just its outline is enough to simply communicate the essence of your brand to your consumers.
2) Royal Logos
Next up on the list are royal logos. As many luxury businesses in the world aim to share their brand story and heritage with their audiences through their logo design, royal symbolism has become one of the biggest and most important elements of luxury logos. It helps depict the brand’s history, country of origin, as well as the values that many of these companies truly take pride of.
Two of the best examples of royal luxury logos include the famous logos of Burberry and Prada which will further be explained in greater detail.
Burberry was founded in 1856 by Thomas Burberry and is known for being the leading fashion house in Britain. Since its existence, the brand has been famous for its iconic trenchcoat designs as well as the ultimate British cultural heritage expressed through its brand identity.
In its logo design, there is an equestrian on a horse, holding both a shield and a spear. The image of the equestrian acts as a symbol of pride, purity, and magnificence which are qualities associated with Burberry’s fashion products.
On top of that, the shield is what represents protection, and this is a reference to Burberry’s main product – the trench coats. This product line was originally designed for the military, protecting officers from the wind and rain. Today, this emblem still stands as one of the most iconic ones within the fashion industry.
On the other hand, Prada is an Italian fashion luxury house that was was founded by Mario Prada. Different from Burberry, Prada specializes in shoes, hats, handbags, and other leather goods.
Their logo is one of the most successful luxury logos out there due to the uniquely styled letters.
This is most prominently seen within the letter “R”. The tiny slit makes it look quite different from any regular “R” seen in other logos, and the letter “A” also has a very unique shape at the top of the letter. This makes it special to the Prada brand.
The signature rope emblem is also incredibly important to the brand as there is a rich history behind it. It came about when the brand was appointed as the official supplier for the Italian royal household, the House of Savoy, back in 1919. Ever since then, they were allowed to use the House of Savoy’s coat of arms as part of their logo. Hence, this rope emblem right here is Prada’s symbolism of royalty and luxury.
3) Crown Logos
Apart from royal logos, crown logos is also another up and coming trend that we have seen recently in luxury logos. Many brands have decided to include crowns as a part of their design, however, none of them has reached the success that Rolex’s logo has. Until today, Rolex’s logo still stands as the most famous crown luxury logo of all time.
Rolex was founded in 1907 by Alfred Davis and Hans Wilsdorf. Based in Switzerland, Rolex is a luxury brand that is famous for its high-end wristwatches.
Interestingly, the Rolex logo has actually gone through many changes since its creation. The original logo was designed in the year 1925. At the time, the design consisted of a golden five-pointed crown that was placed above the word “Rolex”, written in dark green text with a gold outline. It was also paired with a slogan that read “A crown for every achievement”.
In 1965, the crown transformed into a bronze color and “Rolex” was written in a lighter shade of blue. This logo did not work well for the brand, hence why in 2002, they decided to reintroduce its original gold and green color scheme. This is the Rolex logo design that everyone recognizes today.
The five-pointed coronet or crown has become a significant part of Rolex’s logo, yet its true symbolism remains a mystery. While there has been quite a few interpretations regarding the meaning of the crown, the two most common assumption about it is that it either represents five tree branches with pearls on it or the five letters within the brand’s name as well as honor and prestige associated with the brand’s identity.
4) Luxury Logos
As mentioned earlier, it is not uncommon to come across a luxury logo that follows a similar style. Most of them are written in black text on white background, and Roman fonts are typically used to exemplify nobility and prestige. This is the brand image that most luxury brands go for.
But what if we told you that not all luxury logos follow this style of logo design? Some of them add color, even multiple, and play with emblems and other symbols to reveal to the brand’s spectacular heritage. In this section, we’ll illustrate two kinds of luxury logos. One that follows the typical styles of luxury logo design and the other that does quite the opposite.
Since the “V” has been introduced to the Bulgari logo design to substitute “U”, this has caused confusion for consumers as they were unsure how to pronounce the name of the company. While this confusion may seem like the cause of a terrible and unclear design, Bulgari’s logo has actually been created in a very well-thought manner.
In fact, there’s an interesting story behind the “V” in its logo. Sotiris Voulgaris, the founder of Bulgari who was a Greek silversmith, fled his country and set up many shops in Italy that focused on the production of silverware. Since they got really successful, he began to sell all kinds of jewelry that were unique for its Greek-inspired elements.
The Bulgari logo went through a few transformations and the “V” was introduced when Voulgaris passed away and the business was passed onto his two sons. The “V” was there to represent the initial of his last name before it became Italianized into “Bulgari”. Simultaneously, it acts as a reference to ancient Rome (the city where the company is located) since this was how the letter “V” was used in classical Latin alphabet instead of “U”.
The Ferrari logo design is a prime example of luxury logos that do not follow the conventional rules of typical luxury brand logos. This logo has multiple colors involved, allowing it to look much more vibrant than the other logos mentioned in this article.
The prancing horse is the statement piece of this logo. As Enzo Ferrari himself has mentioned, this is the same horse that was painted on Francesco Baracca’s fighter plane, Italy’s airman during WWI, whose triumphs turned him into a national hero.
Ferrari met Barraca’s parents who suggested he put their son’s prancing horses onto his car for good luck. Ferrari agreed to it and decided to keep the original color of the horse which was painted in black. However, to make it more custom to the brand, he added a splash of canary yellow into the design as it was the color of Modena, the home city and birthplace of Ferrari.
Moreover, the green, white, and red stripes were added to represent Italy’s national colors. The “S” and “F” letters right at the bottom stand for Scuderia Ferrari, which was the racing division belonging to Ferrari. Today, this division remains as one of the racing teams at Formula One.
5) Luxury Feminine Logos
Last but not least, feminine logos is another trend that has been on the rise within the luxury sector. Many contemporary fashion and cosmetic brands have been moving towards this style, yet some of the greatest examples of this will always be the iconic logos of Christian Louboutin and Estée Lauder.
Christian Louboutin is a brand that merely focuses on shoe design and has long been famous for its signature red soles. Their logo was designed to specifically accentuate on this specialty. While there is also a black and white version of the Christian Louboutin logo, the actual logo design consists of a flashy red background with white text that spelled out the brand’s name.
The word “Louboutin” is written in a curly handwritten font, with the “L” extending into a large size than the rest of the letters. The upper portion of the “L” is curled to make up the letter “C” that stands for “Christian”. However, different from “Louboutin”, this part of the name is written in a classic Roman font.
It could be said that this logo conveys both style and strength at the same time. It’s absolutely bold, fashionable, and elegant, and the lack of symmetry coming from the “L” makes the aesthetic of the logo far from boring. This fits very well with the Christian Louboutin brand image since it has always been known for adding extra flairs to shoes.
As you may or may not already know, Estée Lauder is a leading global manufacturer of personal care products. In the cosmetic industry, it is one of the most popular and instantly recognized brands.
Blue was chosen to be the main color of the Estée Lauder logo because it is a color that represents excellence, reliability, and grace, and these are the qualities that Estée Lauder wanted their brand and products to be associated with. On the other hand, white is also used to represent nobility, elegance, and purity, which is a fantastic choice of color to use for a brand that focuses on personal care.
The logo shown above in another version of the Estée Lauder logo in pale blue color, and a black and white version of it also exists. The “E” and “L” initials of the brand, written in a script font, overlaps elegantly. The thin strokes and the curls within the font ultimately enhances the femininity of this logo.
Despite all the different versions of the logos, one element that has always stayed consistent is the wordmark that is used. It’s incredibly simple and elicits the refined brand image of Estée Lauder very well.
All in all, we hope that our list of the current types of luxury logo trends has been helpful and inspiring for you. Whether or not you have a luxury company, many of these trends can similarly be applied to your brand to give it the extravagant and exclusive look you want to go for.
Logo designs can be challenging, especially so if you own a high-end brand and want it to stand out from what’s already existing in the market. At DesignBro, we have a team of highly experienced logo designers who will be able to help you with this. With our service, you can expect a custom and unique logo for your business. Contact us here to find out how you can get started!